This is part of a conversation I heard between two partners debating how to generate more income and revenue to their law firm. One partner, Jim, was explaining why marketing their firm will help bring in new cases. The other partner, older and more ‘old-school’ was having none of it. “We never did it that way,”

I’ll bet you think they do.

You know they law. They don’t.

You think they come to you because you are the most knowledgeable lawyer around. You think they want to know all that you know. They want to pick your brain. They want explanations about the minutiae and nitpicky details of some arcane area of law that applies to them.