Founder of Great Legal Marketing and a practicing personal injury trial attorney in Fairfax, VA
Framing is everything.
Context is extremely important. Context of where you’re shooting your great educational attorney video is critical.
Are you shooting in your office? Behind your desk? In front of a tree? Context is critical.
Why then are so many attorney videos poorly framed?
I think it has to do with who’s creating the video. For novices, framing is a big problem. For experienced video companies, framing is less of an issue.
What is framing?
It has to do with where your face goes in the rectangle that forms the video player. Are you going to position your face in a tight shot directly in the center? Are you going to be off center to the right or maybe to the left? Are you going to have a wide-angle shot where a viewer gets to see you from head to toe?
Importantly, what is behind you? When framing your image, it’s important not just to focus on you and where you are positioned, but also to look behind you and to see what’s in your background.
Many attorneys forget about their background thinking it doesn’t make a difference. They are wrong. It makes a huge difference.
If you think standing against the wall is going to help creating eye-popping stunning visual, you are wrong.
If you think standing in front of your potted plant in your beautifully decorated office will help you create a stunning message, you may be in for a surprise. When the plant appears to be growing out of your left ear, you will soon realize viewers are making fun of you rather than paying attention to what you have to say.
If you decide to be off-center, the question then becomes what will your viewers see in the middle and to your left or right? If it’s blank empty space, you are not doing yourself any favors by shooting video off-center.
How you frame your shot will dramatically affect how your viewer perceives your content.
Remember, we are not Hollywood producers looking to create creative effects with our videos. Instead, we are attorneys creating great educational content for our consumers and our ideal clients. Focus on the basics and learn how to understand the concept of thirds when framing your attorney video.
Imagine a rectangle grid divided into nine equal parts. You must decide where within that grid you are going to position yourself and what other information will be visible to the viewer and the other remaining grids.
Pay careful attention to how you frame your video. It will make a huge difference.