Jack's Law Office
Think about it. We as attorneys crave information. Information about our legal niche, about new caselaw, about scuttlebutt in our industry and about things we are genuinely interested in. Do your ideal clients do the same?
Many of them crave information only when they have a problem or find a topic of interest.
Think about it.
This type of online activity is just to check for updates. You have not yet gone searching for any information yet. You don’t have a problem yet.
Maybe you check the news websites. You want to be informed. Maybe you check the weather. You still don’t have a problem.
Maybe you want to be entertained. You watch a movie online or watch the latest viral cat or dog video on YouTube. You still don’t have a problem.
Someone who has a problem wants information. They crave information. They want to become informed. They want to learn how to solve their problem. They want to know what to do. They want to see and hear about other people who have had the same problem and the solutions they used. That’s known as social proof.
Someone who has a problem is willing to consume information in written form and video form. They want to know more information. That’s your ideal consumer. The one who craves information.
If you can begin providing that consumer information that will help them become more informed, you now will have someone who will consume the content you provide. The more relevant content you provide, the greater (personal) bond you will form with your consumer. If you provide just enough information without giving away the store, your consumer will crave even more.
Who do you think your consumer is going to call for more information? You, who has gladly and cheerfully provided relevant information in the form of articles, blog posts, videos, books and more or your competitors who offer static websites with very little information and interaction?
Understanding why consumers crave information is the key to unlocking what they need to learn. Want to learn more?
Come join me in a FREE online seminar that helps you understand why video is so powerful and how it can help you market your law firm online today.