McGlinn & McGlinn, Attorneys at Law
Sure, we all know that these phones take video. We know it’s convenient to whip out your camera and press the ‘record’ button. But this isn’t the ALS ice bucket challenge we’re talking about here.
This isn’t some down and dirty street video capturing what’s happening on the ground in front of you at that exact moment.
Instead, your goal is to create great educational video. People are searching for this. Viewers are looking for great information.
Is that a fair assumption for them to make? Of course not. Do they make that subconscious decision when watching your videos? Absolutely.
If you don’t think that’s true, then I encourage you to create all your videos using shaky, dark, grainy videos with poor audio and see how many people are actually interested in your videos.
I am sure you will get some people to watch your videos. But then, go ahead and do a split test using best practices recommendations to create your great attorney video content.
Then, judge for yourself.
If you are going to go through the trouble of using your iPhone because it is in your pocket and convenient, here are some things to keep in mind that differs from using a real camera, whether a camcorder or a digital SLR:
If you are going ahead and investing your time to create an educational attorney video, don’t take short cuts. You want your viewer focused only on you and your content and not mechanical problems associated with your quick and dirty video.
Shooting video with your mobile device is certainly easy and convenient. However, the sensors in our phones are nowhere near as good as a real camcorder or digital SLR. The lenses are dramatically different. The color capacities are drastically different. The exposure ability is very different.
To create great educational attorney content on video, you have many other better choices.
Some attorneys argue that they can buy all the accessories needed to use their iPhone to create great video. You can.
You can buy all the little extensions, add-ons and adapters in order to turn your iPhone into a real stable video camera. However, by the time you’re done buying all your accessories, you will see that your investment approaches or even exceeds what you would have invested had you purchased a real camcorder or a digital SLR.
For many years, I used only my camcorder to shoot video. Then I switched to digital SLR’s because of the amazing ability to use different lenses to achieve different effects. I have used my iPhone to shoot video as well.
I personally keep coming back repeatedly to my digital SLR because of the tremendous high-quality, ease-of-use and its ability to shoot great photographs as well.
If you have already created attorney video and are struggling to find out why viewers are not interested in your content, I encourage you to reach out to me for a free discovery call. Call me at 516-487-8207 and let’s see how we can fix your video marketing problem.
If you have not yet started to create video to market your law firm, then I invite you to reach out to me to see if we’re a good fit. There’s no better place to create hassle-free, fun and energizing lawyer video here in NY or in your office. You can reach me at 516-487-8207.