Attorneys – Talk is Cheap, Good Video Production Isn’t

diamondVideo production for lawyers cost either time or money. Often, it costs both.

Creating a quality-driven educational message is not as simple as standing in front of your Flip video camera and simply pressing the big red “record” button. Same goes for using your Kodak Zi8 with an external microphone. Maybe you’ve had your eye on that Sony Webbie or one of the other handheld pocket-camcorders. Regardless of what camera you use, don’t just press that ‘record’ button and upload right to YouTube.

If you want to get more clients, work less and earn more, you need to learn why creating video is so important for lawyers online. Viewers watching your video begin to trust you because they see you; hear you and realize that you have useful information to offer them to help solve their legal problems.

Creating good video is a multi-step process. Unless you have a lot of time, energy and desire to learn everything about cameras, audio and lighting, you’re so much better off having a really good video production company do everything for you.

Although there are many good video companies who can produce a quality product, there are not many who know what exact content your viewers need and want.

You don’t want a producer to tell you to talk about your credentials; to talk about how great you are or to explain how being a straight “A” student in law school is so important. Guess what? None of those things matter to a viewer looking for an attorney online.

Regardless of which video company you choose, ask them this question:
“Who is my ideal client?”
If they cannot answer your question, I would strongly suggest looking elsewhere for a video producer who understands what you do and how to get your message across that will convert a viewer into a caller. (The answer has nothing to do with selling your services either).

Here are the many steps needed to create quality attorney video:

  1. Pre-production: Determine what to talk about; how long the video will be; how many video clips you’ll create.
  2. Video shoot: Show up; dress up; start talking.
  3. If you’re doing it yourself, you need to set up your equipment; set up your camera; adjust the white balance; attach your wireless microphone; test your audio; set up your lights; test your video frame; make sure there’s no ambient noise.
  4. When done with your video shoot you must dismantle all of your camera equipment.
  5. You must then upload the video from the camera to your computer. Depending upon whether your camera uses a MiniDV tape or a hard disk drive, the time to upload can take anywhere from one to two hours.
  6. You must have massive amounts of hard drive space on your computer since video files are huge.
  7. Once uploaded, you must now start to edit your video. Here’s a rule of thumb: For a 2-3 minute final edited video, it can easily take you 1-2 hours to complete.
  8. Editing includes cutting excess verbiage; color correction; adding graphics; adding an intro and an exit; adding music; tweaking the sound; adding transitions between scenes.
  9. Once you’ve completed your editing, you must now “render” the video. This means your video editing software processes your final product into a usable format.
  10. Then, after it’s been rendered, you must now use a different software program to compress your video, while still maintaining crystal-clear video. Understanding the video compression settings are crucial to obtaining great quality video.
  11. After you’re done compressing your video, you’re still not done. You now have to upload it to many different video sharing sites. Various free and paid services are available to do this. Do not do it individually to each sharing site.
  12. When you upload, you must search optimize your content describing your video. This is what the search engines use to index and categorize your video. If you screw this step up, your videos will never be found or watched.
  13. Once you’ve uploaded your video to YouTube, Vimeo, Yahoo and other video sharing sites, you must now blog about each video. Then you must tell your friends on Facebook about it. Then you must Tweet about it.
  14. You’re still not done. Then you must start the process all over again with your next video.

Are you still interested in doing it all yourself? I did, and I love doing it. However, the majority of lawyers have no interest in doing it themselves. Instead, they want a company to do it all for them. Now you know why creating video can be expensive. Your goal when choosing the right company is not to look only at the price, but to see what total value you get for your dollars and what experience your video producer has that will benefit you when you create your lawyer video.



Mary Cary, founder of Video Blog Marketing in San Francisco, California had this to say about me and The Lawyers’ Video Studio:

“We are huge fans of Gerry Oginski at and here are the top three reasons why:

3. Gerry’s professional and natural presence on video – Gerry is real and you can feel his pure enthusiasm,

2. Gerry is coaching attorney’s to move into this decade! No offense attorneys, but sometimes you are a bit behind the times when it comes to your Internet presence – listen to Gerry, he knows what’s up,

and the #1 Reason Video Blog Marketing is a huge Fan of Gerry Oginski:

1. He sends inspiring and fun emails keeping us informed that bring a splash of joy to our day. Thank you Gerry from Me, Mary Cary at Video Blog Marketing in San Francisco!

Keep up the great work Gerry!”

Mary Cary | (415) 690.7112
Website / Blog Design | Internet Marketing | Video Production

About Gerry

How Really Smart Lawyers Are Using Video On The Web- New Book!
How Really Smart Lawyers Are Using Video On The Web- New Book!

Gerry is a veteran New York medical malpractice and personal injury trial lawyer and is the only video producer who is also a seasoned trial lawyer. He has produced and created over 250 educational videos to promote his own law firm using his New York Medical Malpractice Video Blog.

Gerry created the Lawyers’ Video Studio to help get other lawyers get onto video. Gerry offers an all-in-one, ‘we-do-it-all for you’ system where he does everything for you except appear on camera. Learn more in the Lawyers’ Video Studio.

You can reach Gerry personally at 516-487-8207 or by e-mail at He welcomes your call.

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What I appreciate about what Gerry does is that he doesn’t waste a whole lot of my time. He gets right to it and helps me focus on improving the video and focusing on delivering the message quickly and effectively. I really appreciate that. You need a coach. Somebody that can independently objectively look at what you’re doing and give you advice to make sure you do it right.

Eric Engel
Engel Law Group, P. S.