Attorneys: 3 Reasons Why You Should NEVER Copy Your Colleague’s Videos

"I Got Your Food...Try and Catch Me..." CLICK ON PHOTO TO SEE DETAILS OF THE BIRDS (Sanibel, Florida)

  1. It’s wrong, wrong, wrong.
  2. It will not set you apart from your competitors.
  3. It will appear as if you do not know how to create your own original content

It’s wrong

You know copying someone else’s stuff is wrong on a moral and ethical level. Just don’t do it. That’s all I have to say about that point.

It will not set you apart

The whole point of creating educational video is to show that you are different. If you try and copy someone else’s content, then, when someone does a search for information about that topic, they will be faced with you and your competitors’ content.

Your consumer will then have to make the difficult choice of trying to decide who has the right information to help them. If you have made the grave error of copying an attorney’s content, you have done yourself and your competitor a disservice by not allowing your consumer to be able to make an easy distinction between the two of you.

Think for yourself

Lastly, by copying someone else’s content you establish yourself as someone who is unable to think for yourself and come up with original content. That means that you cannot distinguish yourself and must rely on what other people have done.

Do not use content from someone else. You must create your own video content, in your own words. It needs to be original. It needs to come from your heart. Copying someone’s content is wrong on so many levels.

Just think how miserable you will feel when you get that certified letter from the attorney whose content you have copied, demanding that you remove your material. You don’t want to go there.

The better practice it’s to create content on your own that viewers want and need to see.

If you are devoting the time and resources to create video content, then you can certainly come up with your own original ideas. You’re a smart attorney. If you’re going to invest the time, energy and resources to create content people want to watch, make sure it’s your own. It’s that simple.

A VIDEO SOLUTION FOR THE DO-IT-YOURSELF ATTORNEY

For lawyers who have the time, desire and energy to learn how to create video on their own, my new educational program will do exactly that. You get the benefit of being able to ethically copy exactly what I do from start to finish. Not only do you get to look over my shoulder, but you get an online video tutorial program that you can watch at your own pace.

You learn the motivation, the psychology, the reasons why video works and how to use them in your videos to market your practice. When you create video on your own, if you do not understand and utilize these concepts you will waste your time, effort and resources.

SIGN UP FOR PRE-LAUNCH AND GET A ONE-TIME ONLY 30% DISCOUNT

Sign-up for our pre-launch discount and bonus that goes away as soon as the program goes live.

To learn more about our new online video program and for the launch discount and bonus, should you participate, click here: “Everything I know about video marketing at $25,000 off!”

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Testimonials

The nice thing that we’re doing here is that we’re targeting specific cases, specific case types, specific injuries where everybody is searching for these things on the web.
If you don’t do TV advertising, it’s an absolute must. If you do TV advertising, it’s a great piece of the puzzle. The difference with this is that they’re already on the internet searching for an attorney or searching for answers regarding a problem that they have. So it’s already targeted to those people.

Paul Hernandez
Kalfus & Nachman