Attorney Wants to Create Videos on His Own…But He’s Got Problems

I love this…

An attorney came up to me during a seminar where I  spoke and tells me he’s interested in creating video. He wants to learn more about my video marketing programs.

After learning about the different programs, he decides he doesn’t need my help and instead wants to create video on his own. Good for him. I then tell him about an online tutorial program I created just for attorneys like him called “Everything I Know About Video Marketing for Attorneys at $25,000 off!”

He chooses not to invest in learning and implementing the strategies and tactics that I teach in my programs.

I see this attorney the next year at another seminar. I ask him how many videos he’s created.

His answer?

“None.”

“Why?” I ask him.

“Because I was busy practicing law and didn’t have time.”

I ask “When will start to create your videos?”

He answers “When I get some time.”

That tells me he will never create video.

He just won’t and that’s a shame. He’d rather not have any video than invest in himself and his marketing to create something one time that works for him FOREVER without any further investment.

By failing to create great educational video he is INTENTIONALLY ignoring the second largest search engine in the world. Intentionally. His loss.

Another attorney who chose not to invest in any of my video marketing programs also came up to me at another seminar where I was speaking to tell me of his progress.

This lawyer was an energetic do-it-yourselfer. I love attorneys like that because they’re always taking action.

There was one problem though.

This lawyer was frustrated. He was missing many pieces of the video marketing puzzle and couldn’t figure out what he was doing wrong. He basically tried to copy some of my videos and throw them up on YouTube hoping that people would find his content and call.

He said he didn’t know what he did wrong and why nobody was watching his videos.

I said I’d be happy to look at this videos and see if I could identify his problem.

His problem list…

The first problem was this his title was terrible.

The second problem was that his description was virtually non-existent.

His keywords were ok but those are less relevant today for YouTube’s algorithm.

I asked him where his transcript was. That stumped him.

I asked him why he didn’t use spotlight annotations. He had no idea what that was.

I asked him where his article and blog post were about this topic. He thought I was speaking Greek.

I watched his video and I knew immediately why nobody was watching his videos. They were awful.

He didn’t create a compelling message.

He didn’t laser focus on trying to attract his ideal client. Instead, the videos focused mainly on him and how great he was.

His call to action was also pathetic.

I told him he had significant problems.

He told me he spent a great deal of time creating and editing and uploading those videos and was very proud of his editing capabilities.

I pointed out that good editing doesn’t get viewers to call. They want great content.

Despite my observations and recommendations, this lawyer still refused to invest in learning how to fix his video marketing problems. He knew better. He wanted to save money and keep doing this by trial and error.

The reality is that if he bothered to invest in himself he could have his video marketing problems solved quickly, allowing him to spend his time productively by practicing law.

That’s what I love about this. Some attorneys ‘get it’ and others simply don’t. Which one do you think this lawyer was?

More importantly, which one are you?

If you’re having problems creating video, don’t reinvent the wheel. Instead, reach out to me and see if I can identify your problem and lets create a strategy to fix it. Call me at 516-487-8207 or by email at Gerry@LawyersVideoStudio.com.

P.S. If you’d like The Official Lawyers Video Studio Guide to Creating Bad Attorney Video, click here.

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Testimonials

Gerry, I want to thank you, you’ve helped me – not just to use video that actually converts and gets me what I want from the video that I use on the web. You have consistently delivered information to very smart, very savvy businesspeople – lawyers and professionals – that they just rave about and that they are going to start implementing in the next couple days to radically change and transform how they deliver the value to clients and how they get paid for it. Gerry, thank you! Fantastic!

David Frees
Unruh, Turner, Burke & Frees