Foster Web Marketing
A VIDEO PRODUCTION COMPANY
A video production company is someone who knows a lot about creating video and getting it up online. They most likely have experience with TV and commercials. They will probably have an experienced video producer from either the online world or the television world as well as have video editors to make quality video.
A VIDEO MARKETING COMPANY
A video marketing company is much more than someone who shows up with a video camera and a video producer who has little experience dealing with lawyers as clients. A video marketing company does not stop once you put your videos online. There are many steps necessary not just to make great quality video, but to maximize the chances that people online will find your content, find it compelling, and reach out to you for more information.
To truly understand the difference between a regular video company and video marketing company you have to ask whether:
If your video producer you are considering hiring is unable to identify your ideal clients, you have a problem.
If your video producer has little practical experience dealing with lawyers as clients, you may have a problem.
If your video producer is unable to identify what compels a viewer to call, you will have a problem.
THINK ABOUT THIS…
Think about it this way, if your video producer is unable to identify the content that your viewers are clearly searching for in attorney videos, how then can she help you create content that gets you noticed that converts an online viewer into a caller?
THE BIG DIFFERENCE…
So what is the difference between hiring a video marketing company with a practicing trial attorney as your video producer, video coach and video guide? The answer is everything.
As someone who personally uses these exact tips, strategies and techniques every day in his own video marketing in one of the most highly competitive legal niches in the country, and teaches attorneys across the country how to do the same, these ideas and concepts consistently continue to draw callers daily asking for more information.
Creating educational video, from a technical point of view, is just the first part of putting the video up online. If you do not understand, and your video production company does not understand what to do next in order to help you use those videos to increase the chances that people will watch your videos and call you for more information, then what you have accomplished is only one part of the puzzle.
PUT THE JIGSAW PUZZLE TOGETHER
You can always try and put the pieces of the puzzle together yourself assuming you have time, energy and resources to do that. Although your best bet would be to hire an experienced, trusted and proven video marketing company to help you with your video marketing systems so you can leverage the content in your videos to get out your great marketing message.
TO LEARN MORE ABOUT WHICH VIDEO MARKETING PROGRAM IS RIGHT FOR YOU…
I encourage you to pick up the phone and schedule your free phone call with me at 1-800-320-4314 or by e-mail at Kathleen@lawyersvideostudio.com. I welcome your call.