Attorney Videos: What is Your Viewer’s Attention Span?

I love when lawyers tell me their viewer’s attention span is 10 minutes. Others have said 15 minutes. Still others tell me a few minutes to much more.

These are all anecdotal. 

Why aren’t they using real data to answer the question?

Did you know that YouTube allows you to track the length of time a viewer watches your video? It’s true. You can do it in the analytics section of your control panel. So why wouldn’t you want to know EXACTLY how long your viewers are sticking around and watching your fascinating educational attorney videos?

You do and should want to know.

You see, in order to improve what you’re doing, you need hard data to support your decision making. As always.

If you have a 3 minute attorney video and most of your viewers are dropping off after 45 seconds, you have a problem. A big one.

Even better is when I hear from video production company ‘experts’ who tell me that a viewer can only absorb 45 seconds to 1 minute of content before their mind shuts down and they move on to something else.

Now I’m sure that some of that is true. However, you need to know more.

Again, this goes back to what I have said repeatedly.

Before you set up your video gear and press ‘record’ you MUST know who your ideal client is, why they’re online and why they’re searching for an attorney with their particular legal problem. If you fail to understand the key psychology behind the mindset of a viewer, you will NEVER be able to create great attorney videos for your ideal clients.

That is the key distinction between hiring a basic, standard, regular old ‘video company’ versus what we do here in the Lawyers Video Studio as a ‘video marketing company’.

YOUR VIEWER’S ATTENTION SPAN…pay attention

Your viewer only has time for what interests THEM. If you create content that focuses on THEIR problem and different ways to address THEIR legal issue, you will grab their attention.

If you have their attention and they’re interested in what you have to say about THEIR problem, do you really think it matters if your attorney video content is 2 minutes or 4 minutes or 6 minutes long?

Understanding your viewer’s attention span has nothing to do with you. Ever.

Join me over the next few days as we continue this important discussion about how to keep a viewer’s attention in your educational attorney videos.

 

Tweet about this on Twitter

Leave a Reply

Your email address will not be published. Required fields are marked *

You may use these HTML tags and attributes: <a href="" title=""> <abbr title=""> <acronym title=""> <b> <blockquote cite=""> <cite> <code> <del datetime=""> <em> <i> <q cite=""> <strike> <strong>

Testimonials

Gerry-- This is truly one of the BEST videos explaining this little known fact I have EVER seen produced by a personal injury attorney! Well done!

Stephen Fairley
Rainmaker Institute