Attorney Videos: How To Get Your Viewer to Recognize You’re the Right One to Solve His Legal Problem; All Within 2-3 Minutes

From the moment your viewer presses the ‘Play’ button, you’re up against the clock.

It’s ticking. You’re dealing with short attention spans. You’re trying to make an impression in the shortest time frame possible.

Your attorney videos need to be crystal clear. Your video needs to be technically glitch-free. No sound problems. No glaring video problems. No framing problems. It needs to be different and stand out from the crowd of sameness.

The clock is ticking. You haven’t said one word yet in your attorney video and already you have pressure to perform. There are expectations to be met. There are perceptions of what great attorney videos should be that you must live up to.

Think about that for a moment.

If all those things do not align at the time a viewer presses play, you are already at a severe disadvantage.

You now know not to talk about yourself when you start talking. You know you must grab your viewer’s attention by talking about THEIR problem.

What can you possibly say to your viewer that will get them to realize you are the right lawyer to help solve their legal problem?

It’s not:

  • “We have free parking”
  • “We care”
  • “Free consultation”
  • We give personal attention”

Are you ready for this revelation?

Get ready because what I’m about to tell you will revolutionize the way to market your law firm. Truly.

Education.

Educate.

Teach.

Teach your ideal client things THEY need to know. Educate them about something they don’t already know.

WARNING, WARNING, WARNING!!!

Do not give legal advice.

“If I can’t give legal advice in a video, how can I teach my ideal client about things they need to know?” asks the naive video marketing attorney.

The answer is simple.

Use the opportunity to explain things to them. Teach them concepts.

By teaching and explaining, you become the go-to expert for MORE information.

That’s how you get a viewer to recognize you’re the right one for them.

Do you recognize a pattern here? You should.

Join me in the next few days as I continue this fascinating discussion about how to keep your viewers interested in what you have to say.

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Testimonials

I found Gerry’s approach to be a common sense approach to… what people are looking for. It’s not necessarily what we think our video should be, it’s really what people are searching for. Gerry’s made a study of how people search the web and what they need from lawyers and then he’s able to communicate that on video. That’s what I really found intriguing: the methodology by which we shoot the videos and the way that he communicates that methodology.

Joe Hanyon
MHK Attorneys