Founder of Great Legal Marketing and a practicing personal injury trial attorney in Fairfax, VA
You could entice them.
You could sing and dance.
You could show them funny pet tricks.
You could give them something useful in exchange for their precious time.
You could do none of those things.
You should do NONE of those things.
If you falsely convince a viewer to watch your video with, let’s say, a racy thumbnail image and they click on your attorney video gaining the EXPECTATION that there’s some racy footage waiting right after they hit the “Play” button and immediately find disappointment with what you promised compared to what you delivered, you will have lost ALL credibility and are sure to lose your viewer in a few seconds.
The thumbnail of your attorney video should be related, if possible, to your topic.
Don’t have bikini babes as your thumbnail with a glaring headline that says “2 Hot Lesbians Getting it On” if your topic is about how an attorney evaluates your case.
That is sure to create a massive disconnect with your viewer.
Well, if you can’t fool a viewer into watching your video, what can you do to at least encourage him to watch?
First, just like we tell our clients…TELL THE TRUTH!
Tell your viewer in your title what your video is about.
Then, when your viewer, who is now interested in your content clicks play, they are immediately rewarded with a quick piece of information they didn’t know. That means your viewer DOES NOT want to watch your ‘brand’ float on his screen for 10 to 15 seconds while you plaster your name until your intro is finished.
If you want to brand your video and your message, that’s fine. Just don’t do it in the first few seconds.
Are you beginning to see what I’m talking about here?
Join me when I continue this discussion about what gets a viewer interested in what you have to say that will prolong their viewing habits and make them recognize you have great content that they need and want to know.