Attorney Video Marketing Success Stories
“What Gerry did was provide me with an easy-to-follow method to prepare the videos. And he presented it in such a way that it wasn’t an onerous time commitment, made you think a little bit but that’s only good for the end product. Gerry took great care of me. And some things happened that I never thought would happen and that is in about 5 hours I made about 50 videos. Which still seems impossible to me, but that’s what happened. And the whole process was comforting, smooth and well-directed as you can possibly imagine. It was really much easier than I thought.”
Ben Schmitt, Kansas City, Missouri/Kansas
“When I thought about creating videos for the internet, I did not even think about trying to do it on my own. The Lawyers’ Video makes it very simple with kind of a step-by-step process in terms of answering questions, thinking about your own practice, thinking about what you want to convey to people, and then being able to step-by-step process from conception all the way to a complete product. Gerry was great. I think having a legal background was really essential to helping the project succeed. He was there every bit of the way, answering questions, trying to help the videos be more streamlined, more helpful to people. When I was stuck, when I couldn’t get the right phrase right, he was right there. And again, having that background in law, I think was really helpful.”
Mike Bottaro, Cranston, Rhode Island
“Gerry really honed me in on making sure that my videos are what people wanted to watch, and what they needed to listen to, and what they were interested in, not what I was interested in.”
Benjamin Von Schuch, Atlanta, Georgia
“Within 3 to 4 days from putting up my first videos, I got 2 calls from potential clients.”
Jay Hait, Tel Aviv, Israel
“I’m suprised that we were able to accomplish this many videos in one day. You have a very good process.”
Joe Williams, New York City, NY
“The nice thing that we’re doing here is that we’re targeting specific cases, specific case types, specific injuries where everybody is searching for these things on the web.
If you don’t do TV advertising, it’s an absolute must. If you do TV advertising, it’s a great piece of the puzzle. The difference with this is that they’re already on the internet searching for an attorney or searching for answers regarding a problem that they have. So it’s already targeted to those people.”
Paul Hernandez, Norfolk, Virginia
Gerry, it was great to meet you and I am proud to say I have got my first video up on the web! Your online course is excellent. Take care.
Moncton, New Brunswick, Canada
“I looked up what kind of production companies are out there producing the kind of videos that I was interested in. And really, I was dissatisfied with the vast majority of the videos that were out there. They were not what I was looking for – except for Gerry Oginski. We were looking for someone who understood our needs and yet had the expertise to be able to pull all of the necessary components of producing a video and getting it uploaded. Gerry was the one who stood completely head and shoulders above anybody else’s out there.”
Jeff Helsdon, Fircrest, Washington
“Well, we recently got two really good cases. We tracked where they came from, the client said they had watched our YouTube videos and they were calling us because of it. The crazy thing is I’m a non-believer. I’m always trying to break out of the box I’ve put myself in and it is amazing. People will call you because of the videos you post.”
Greg Stokes, Atlanta, Georgia
“I think that video is the future and you’re looking 5 years down the road, I think that the importance of television and radio are going to diminish and the importance of internet is going to rise.
I think that anybody seeking to get a competitive advantage in their market needs to take the initiative and work on that now. And this is an opportunity to get in ahead of the curve and gain a competitive advantage.”
Steven Kramer, Altamonte Springs, Florida
“Gerry has a unique approach here. It’s basically a turnkey approach. Because he is a trial lawyer, he talks our language but yet he can help you get it down to the level it needs to be to connect with the people watching the video. I would tell anybody that this is the guy to go to.”
David Glatthorn, West Palm Beach, Florida
“Gerry is an absolute master at getting you to relax and speak to the camera in such a way that the clients – the potential clients – are going to be receptive to the message that you’re giving them. I decided to use video to market my law firm because YouTube is the second largest video search website on the internet, next to Google. And at some point in time, is probably going to overtake Google. So, I think it’s absolutely critical to have content out there to appeal to potential clients in your practice area. I would go to Gerry Oginski and really learn what a master in this area would do for you. Because it is absolutely clear that Gerry’s understanding of shooting video – in particular for personal injury trial lawyers- is so far beyond anybody else in this area that you would doing yourself a real disservice if you spent your money any other way.”
D. J. Banovitz, Englewood, Colorado
“I decided to create a whole video library to help educate consumers in my market about auto accidents and other injury claims, and also to help supplement other advertising. I chose not to do this on my own because I do not have the time to sit down and put all this together and figure it all out. And I wanted sort of a turnkey solution. I definitely recommend Gerry. I mean, you know, I think it’s a great program and I have been here all day and I’ve shot, I don’t know, 40, 50 videos. And so it’s hard to get that accomplished especially for what you’re getting. You know, you have to go to a studio somewhere, it’s on site. And I would definitely – the ease of this – I would definitely recommend it to any colleague or friend.”
Charles Pitman, Madison, Alabama
“What I appreciate about what Gerry does is that he doesn’t waste a whole lot of my time. He gets right to it and helps me focus on improving the video and focusing on delivering the message quickly and effectively. I really appreciate that. You need a coach. Somebody that can independently objectively look at what you’re doing and give you advice to make sure you do it right.”
Eric Engel, Seattle, Washington
“I have been answering the same questions over and over for 18 years and I wanted the opportunity to get those answers into video and onto my website. When I did my research, I looked on the Web, I talked to other attorneys, there was one man who I thought could do the job and that was Gerry Oginski. If you’re considering improving your business, and want to use the tool of video, this is a great place to start.”
Jack Carney-DeBord, Dublin, Ohio
“One thing I like about Lawyers Video Studio, is that it is work that is done largely by a lawyer – Gerry Oginski – who knows about law practice. He knows about clients, he knows what’s important to clients, and what kind of information is important to communicate. He’s also very technically astute and he has good technology and good people working with him, who have been very helpful in filming the videos that I have participated in. Gerry was very helpful in providing me with guidance on the tempo and how to present the subjects. I find Gerry’s guidance and direction to be very helpful. He helped me to think through what it is that the client needs to hear, what their perspective is, and to really focus the information on the audience. I would say that their process has been very useful, it’s been very informative. I feel like I have been very well guided in terms of how to go about the video process, how to think up the topics and how to present them. I would recommend Gerry Oginski’s video service.”
Rich Beem, Chicago, Illinois
“During the videotaping, you would stop and correct us when we needed correcting. During the videotaping, you let us go along on topics that you felt were interesting that may not be direct to the point but would capture our audience. When we were shy a topic, you threw one out at us. When we needed to be given direction, you gave us that direction. I can only say to anybody who’s considering Gerry Oginski for this process, that there should be no one else that you should consider.”
Andrew Siegel, New York, New York
“We needed the assistance of someone who knew what they were doing. We can spend probably 10 times the amount of time today, creating 2 videos – let alone 50. So, I think when it boils down to it having someone like yourself who knows what they’re doing, has a system in place, and can really kind of work with you to get the videos flowing, get the content going – I think it’s definitely the way to go. I think you’d spend just too much time – too much energy – in trying to do it yourself.”
Michael McGlinn, San Diego, California
“I think we shot at least 50 videos in one day, which to me was amazing. That was probably the thing I was most nervous about when you said we were going to shoot 50 videos, I thought we would be here until midnight and it’s well short of midnight when we finished. So I’m really pleased with the amount of work that we got done in one day.
I would say call Gerry. He’ll spend the time with you on the phone to talk to you about what he does. It’s not a hard sell.”
Stephen Hamilton, Lubbock, Texas
“I was on vacation in Fort Lauderdale and shot a spot. I used a DSLR and a digital tascam. I am reviewing Gerry’s course. New year’s resolution – get busy! I recommend Gerry to everyone. Doing it yourself is very time consuming. I just got a call, the caller is from Texas and he chose me because he felt like he knew me.
I have just scratched the surface. Cheers Gerry, Happy New Year, you are inspirational.”
Joel C. Denning, Essex, Maryland
“Gerry, I’ve read your book and watched at least 100 of your videos, and follow your blog, so “I feel like I know you already!”
I wanted to introduce myself, I work for an attorney, David Aylor, in the Charleston, SC area. I do all his in house marketing, and most recently have focused on video marketing, using your approach.
We started exploring the strategy last July, started filming by September, and published the first video to YouTube Nov. 1. I am now publishing 2 videos per week and the response had been great.
I want to share with you how we have be utilizing the material on Facebook, to build a community of “friends” of the law firm. These are previous clients, referral sources, friends of the staff, other attorneys, new media (radio, TV, and print) as well as other prominent folks in the community.
I really was against the idea of Facebook marketing at first (because I think there’s alot of hacks and snake oil salesmen in the “social media/SEO marketing” world). But I was very wrong, the content we are creating is being liked, shared, and commented on, and Facebook’s strong community platform (and it’s EdgeRank algorithm) is giving us a great way to keep our “inner circle” close to the office, and relevant in the minds of them and their friends.
This was the first video we posted to Facebook:
“Can My Facebook Profile Be Used As Evidence In Court?”
95 likes, 25 comments, 27 shares
The local NBC anchor actually saw it in his Facebook feed from a friend sharing it, and interviewed David Aylor for a 6 o’clock news story on Social Media and Privacy in the legal system. (you can see here if you’d like http://bit.ly/VyALj4)
I would love to show you more about how I’m strategizing these videos for YouTube use as well as Facebook now. I think there are definitely some areas of practice and law firms that it wouldn’t work for, but I’m sure there are a bunch that would benefit from it.
Thanks for all you do, and I hope I get the pleasure of meeting you soon!”
Charleston, South Carolina