VIDEO COMPANY LURES YOU IN WITH CHEAP PRICE

Would you ever hire an attorney who boasted of being able to get results but couldn't actually show you he achieved those results? Continue reading

3 Ways to Engage Your Viewer; Lawyer Video Marketing Founder Gerry Oginski Explains

shake handsWhat’s your goal with your video?

Do you want to BRAND yourself or your law firm?

Do you want to generate publicity?

Do you want to be seen as an expert?

Do you want to use it to drive potential clients to you now?

If you don’t have a strategy, you might as well not bother creating video.

My favorite technique is to use these great educational videos as a direct response mechanism.

I want a viewer to take action NOW.

Not later.

I need to be able to track the effectiveness of each video.

Did my video generate views?

Did my video generate calls?

Did my video generate valid cases?

Did my video generate profit from a valid case?

That’s my strategy.

One of the best ways to get a viewer to call is to engage them.

It’s to get into the viewer’s mind about what’s going on with them now.

It’s about understanding what troubles them.

Here are 3 simple ways to engage your viewer with your legal marketing video:

  1. Ask a question.
  2. Ask another question.
  3. Tell the viewer what to do if they need answers to their questions.

You should know that this doesn’t guarantee anything.

Nor… Continue reading

“Honey, Do I Look Fat in this Dress?” Your Spouse Asks You…

A vendor who is hired by an attorney to help create video often takes the role of that well-meaning spouse who is asked this same type of question Continue reading

Why do some lawyer videos take off like gangbusters and others wither away?

Want to know the simple reason why an attorney video just doesn't spread like wildfire? Continue reading

You Can’t Control YouTube or Google…But You Can Do Something to Change Your Online Video Destiny

The point is that when you are able to dominate your online video space, it doesn't matter what the search engines do to change their search algorithms. Continue reading

Attorney Videos: 6 Logical Reasons to Hire A Video Marketing Company with an Attorney as Your Video Coach

The next most important concept is understanding how to convert an online viewer into a caller. This is your entire goal when marketing your message. Ask the video company you are trying to hire whether they know what triggers will convert an online viewer into a caller. Continue reading

Law firm destroys lawyer video by focusing on background and not attorney

The other day I was watching a new set of videos created by a competitor here in New York. As I watch for a few seconds I thought my vision was going bad. Continue reading

I Am Amazed that Attorney Video Companies Don’t Disclose Whether Their Videos Work & Convert Viewers Into Callers

You would think if the video company was able to create a great video that converted a viewer into a caller who had a valid case, they would eagerly highlight that... Continue reading

This is NOT the year of attorney video. Find out why some marketing gurus are just wrong.

I’ve now seen at least 3 articles in the past 3 days proclaiming this is the year of video for attorneys. I’m going to tell you that they’re wrong. Very wrong. Continue reading

300 Hours of Video Uploaded to YouTube Each Minute- What Are YOU Doing About Your Legal Marketing Videos?

You think you can create a handful of legal marketing videos one time and continue to be found in this sea of video messages? Not a chance. Seven or eight years ago, yes it was easy to be found. Continue reading

Testimonials

I think that video is the future and you’re looking 5 years down the road, I think that the importance of television and radio are going to diminish and the importance of internet is going to rise. I think that anybody seeking to get a competitive advantage in their market needs to take the initiative and work on that now. And this is an opportunity to get in ahead of the curve and gain a competitive advantage.

Steve Kramer
Kramer Law Firm