Stokes & Kopitsky, P.A.
I watch a lot of attorney video. Probably more than I should. I do it to see what great content attorneys put online to educate their consumers. What I find is shocking.
Despite having talked about this topic for many years now I find it amazing that lawyers and their video production companies still encourage attorneys to create video containing the words “We,” “I,” “Our,” and “My.”
Those words should have no place in any attorney video.
The moment an attorney says those words, I click away with the immediate impression that the lawyer cares nothing about the client and instead is trying to direct the conversation entirely about the lawyer and his or her law firm.
That accomplishes nothing.
That simply tells me that the attorney, and whoever helped create that video, does not recognize how important it is to focus on the viewer rather than on the lawyer.
WHAT TO TALK ABOUT ON VIDEO…
You can sit and talk about how you give personal attention in your office. You can talk about what great staff you have. You can talk about the different procedures that go on in your office. You can talk about how many years you have been in practice. You can talk about where you went to law school. You can talk about your hobbies and your credentials. That’s all wonderful stuff for a home video that your mother might like to watch.
That’s not the type of content your potential client cares about.
The sooner you remove the words in the title above from your attorney videos, the sooner your clients will recognize that you care more about them than you do about promoting yourself.
It’s that simple.
I challenge you to remove those words from your vocabulary when you talk to new clients. I challenge you to remove those words when you create great educational attorney video.
Tell me below how you have removed those words and what it has meant to you and your new potential clients. I would love to know.