Go ahead…ask the video company you are considering hiring whether any of the videos they have created have generated a profit for the law firms they did work for.
They will tell you “Yes, it has.”
If yes, then ask them to “Prove it.”
They won’t be able to. They will give you lots of excuses. No matter what they say, simply ask them to “Prove it.”
Here’s a really basic question I have for you…
Why would you ever want to create video with a company who cannot prove that what they have done generated results for the attorneys they work with?
I don’t mean to be harsh about this, but the reason you are investing in creating educational video is to try and get a viewer to convert into a caller.
That’s your goal.
If you are unable to accomplish this goal, then you have a problem.
Naturally, not every marketing message or every media you use will be successful. There may be lots of different reasons why your message may be ignored, no matter what media you are using. Also, there are never any guarantees, no matter which company you choose to go to, including mine.
Having said that, it’s important that the video company you are choosing can also show you definable results. If they can’t, that’s a problem.
Let me put it in words that you might immediately connect with.
If you are a consumer looking to hire an attorney, why would you ever want to go to an attorney who can never tell you what type of results he achieved for his clients?
He can tell you that he’s been in practice for years and that he handles your types of cases, but if the attorney cannot point to any results that he has been able to achieve for his prior clients, what would compel you to want to go to this lawyer instead of his competitors who clearly have an established track record?
Just last week I was able to successfully settle a case involving a failure to diagnose breast cancer for $1.6 million. The reason this woman came to me was because of a little video I created specifically addressing her particular problem.
What could I possibly have said in this video that generated significant trust to this woman who (1) did not know me and (2) was not referred to me by any other person or lawyer?
This one little video I created compelled this woman and her brother to pick up the phone and call me.
Clearly, not every call results in this type of case. Even if you were to work with me and learn the strategies and tactics I teach to attorneys in my video marketing programs, there is certainly no guarantee that you could accomplish a similar result.
However, by using the strategies and tactics that I personally use and teach, you’re significantly improving the chances that people will recognize that you have a compelling message and makes you stand out from all of your competitors.
Call me. I’ll show you plenty of proof and share with you cases I have taken in as a direct result of creating simple little online videos.
Just remember, no matter who you are considering hiring to create your attorney marketing videos, make sure you ask them if they can prove that the videos they created have generated results and a specific profit for that law firm. I guarantee you they won’t be able to.
Want to create your video marketing strategy and get you started with simple little online videos?
Reach out to me. I can help. I do this personally every day in my own practice and I help lawyers across the country do the same thing. Wouldn’t you like to be one of those attorneys?
Call me at 516-487-8207 or by e-mail: Gerry@Lawyersvideostudio.com.