Attorney Marketing: Give It Away For Free

Lawyers are afraid to give away information unless they get paid for it. They’re worried that they give away too much information for free and that their potential client will take that information and go handle their legal matter on their own.

If that’s the case, good for them. It means they have the initiative, drive and know-how to take care of their own legal problem.

However, the majority of people who have legal problems simply want their problems solved. They don’t want to learn the law; they don’t want to go to law school; they don’t want to learn the procedures involved. Instead, they simply want somebody to handle this for them and make it go away.

If this sounds like you, then you need to watch the video above to learn why it is critical to give your information away before your potential client ever walks in the door.

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2 Responses to Attorney Marketing: Give It Away For Free

  • Gerry- good advice. Too many lawyers are living in the past and still think that “information is power”. Frankly, that’s just not the case anymore. Anyone can search Google and get info and answers. The key to standout in today’s market is to be different– to fascinate the potential customer or client. Using your video technique begins the fascination process and with the right follow-up, will lead to more clients. Good stuff bud. Thanks for sharing! Mitch

  • You’re right Mitch. I’ve spoken to lawyers, say for example, trusts and estate attorneys who charge for an initial consult. They refuse to give any real information unless you hand over that initial check. Big mistake. Give it away for free, then watch how many people see you have info they need.

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avatarGerry, it was great to meet you and I am proud to say I have got my first video up on the web! Your online course is excellent. Take care.

David Brannen
Resolute Legal