Attorney Marketing: Give It Away For Free

Lawyers are afraid to give away information unless they get paid for it. They’re worried that they give away too much information for free and that their potential client will take that information and go handle their legal matter on their own.

If that’s the case, good for them. It means they have the initiative, drive and know-how to take care of their own legal problem.

However, the majority of people who have legal problems simply want their problems solved. They don’t want to learn the law; they don’t want to go to law school; they don’t want to learn the procedures involved. Instead, they simply want somebody to handle this for them and make it go away.

If this sounds like you, then you need to watch the video above to learn why it is critical to give your information away before your potential client ever walks in the door.

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2 Responses to Attorney Marketing: Give It Away For Free

  • Gerry- good advice. Too many lawyers are living in the past and still think that “information is power”. Frankly, that’s just not the case anymore. Anyone can search Google and get info and answers. The key to standout in today’s market is to be different– to fascinate the potential customer or client. Using your video technique begins the fascination process and with the right follow-up, will lead to more clients. Good stuff bud. Thanks for sharing! Mitch

  • You’re right Mitch. I’ve spoken to lawyers, say for example, trusts and estate attorneys who charge for an initial consult. They refuse to give any real information unless you hand over that initial check. Big mistake. Give it away for free, then watch how many people see you have info they need.

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Testimonials

Gerry, I've read your book and watched at least 100 of your videos, and follow your blog, so "I feel like I know you already!".

I wanted to introduce myself, I work for an attorney, David Aylor, in the Charleston, SC area. I do all his in house marketing, and most recently have focused on video marketing, using your approach.

We started exploring the strategy last July, started filming by September, and published the first video to YouTube Nov. 1. I am now publishing 2 videos per week and the response had been great.

I want to share with you how we have be utilizing the material on Facebook, to build a community of "friends" of the law firm. These are previous clients, referral sources, friends of the staff, other attorneys, new media (radio, TV, and print) as well as other prominent folks in the community.

I really was against the idea of Facebook marketing at first (because I think there's alot of hacks and snake oil salesmen in the "social media/SEO marketing" world). But I was very wrong, the content we are creating is being liked, shared, and commented on, and Facebook's strong community platform (and it's EdgeRank algorithm) is giving us a great way to keep our "inner circle" close to the office, and relevant in the minds of them and their friends.

This was the first video we posted to Facebook-
"Can My Facebook Profile Be Used As Evidence In Court?"
95 likes, 25 comments, 27 shares
https://www.facebook.com/photo.php?v=10151129347056196&set=vb.183306715043094&type=3

The local NBC anchor actually saw it in his Facebook feed from a friend sharing it, and interviewed David Aylor for a 6 o'clock news story on Social Media and Privacy in the legal system. (you can see here if you'd like http://bit.ly/VyALj4)

I would love to show you more about how I'm strategizing these videos for YouTube use as well as Facebook now. I think there are definitely some areas of practice and law firms that it wouldn't work for, but I'm sure there are a bunch that would benefit from it.

Thanks for all you do, and I hope I get the pleasure of meeting you soon!

David Haskins