Attention all Lawyers-How To Distinguish Yourself

Every lawyer has a website now (or at least they should).
Every lawyer has a blog now (or at least they should).
Every lawyer is getting into Twitter (or at least they should).
Every lawyer is on Facebook (or at least they should).
Every lawyer is on MySpace (or at least they should).
Every lawyer is on LinkedIn.
Every lawyer is on Avvo.
Every lawyer has a Google Alert for their name.

Here’s my question…
If every lawyer is doing the same thing, how do you distinguish yourself from your competitors? More importantly, how does a viewer looking for an attorney online choose one lawyer over another if everyone is basically the same?
The best way distinguish yourself is with video.
Video allows a viewer to get to know you, see you and begin to trust you before ever walking through your door.

If you are an attorney who works in the NY Metropolitan area and wants to distinguish yourself from the crowd, give me a call. I can get you onto video. Call me at 516-487-8207 or by email:

See you on video!

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We needed the assistance of someone who knew what they were doing. We can spend probably 10 times the amount of time today, creating 2 videos – let alone 50. So, I think when it boils down to it having someone like yourself who knows what they’re doing, has a system in place, and can really kind of work with you to get the videos flowing, get the content going – I think it’s definitely the way to go. I think you’d spend just too much time – too much energy – in trying to do it yourself.

Michael McGlinn
McGlinn & McGlinn, Attorneys at Law