Attorney Videos: Are You Still Using Audio CD’s and DVD’s to Distribute your Content?

The new iMac

I noticed an interesting trend recently.

It’s most noticeable in Apple’s new line of computers.

There’s no place to put in a CD or a DVD. Instead, there is a significant transition to using flash memory. There are multiple reasons for this including the fact that flash memory has no moving parts. While it is more expensive, most other computer makers have not transitioned to this. Yet it does appear to be the future of computing.

What does this mean if you have created attorney videos and put your content on DVDs to distribute as well as stripped the audio and put them on CD’s?

IN YOUR CAR…

I expect that our cars will still handle audio CDs for many more years to come before ultimately transitioning to flash-based, iPod only music centers.

QUESTION

Should you still continue to distribute your DVDs and CDs of your attorney video content to your new potential clients using these forms of media?

The answer should rest not in what you personally use but rather what your ideal clients and consumers are using.

If they are mostly early adopters and love to have the newest technology and the shiny object of their desires, then you can easily see how giving them a DVD or CD in your welcome packet would likely not impress them. In fact, it may turn them off and get them to think that you are “old-fashioned.”

On the other hand, many of us hold on to older technology for years to come until we are either forced to recognize it is outdated or until we have no choice.

More importantly, if you have created great attorney videos that you have uploaded online for your ideal consumers and clients to watch and learn from, then you should  multipurpose that content and put them onto other media to distribute the people who are looking for your information as well as the people you already have a trust-based relationship with.

Remember, not everyone consumes information the same way. Some prefer to read while others prefer to watch.

My best practices recommendation at this point is to continue using DVDs and CD’s until it becomes painfully obvious that those media are no longer attractive and relevant. However, just watching the computing trends clearly suggests that this type of media will at some point go the same way as the eight track tape and the cassette tape; a great tool but now there are better alternatives.

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2 Responses to Attorney Videos: Are You Still Using Audio CD’s and DVD’s to Distribute your Content?

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Testimonials

Gerry, I've read your book and watched at least 100 of your videos, and follow your blog, so "I feel like I know you already!".

I wanted to introduce myself, I work for an attorney, David Aylor, in the Charleston, SC area. I do all his in house marketing, and most recently have focused on video marketing, using your approach.

We started exploring the strategy last July, started filming by September, and published the first video to YouTube Nov. 1. I am now publishing 2 videos per week and the response had been great.

I want to share with you how we have be utilizing the material on Facebook, to build a community of "friends" of the law firm. These are previous clients, referral sources, friends of the staff, other attorneys, new media (radio, TV, and print) as well as other prominent folks in the community.

I really was against the idea of Facebook marketing at first (because I think there's alot of hacks and snake oil salesmen in the "social media/SEO marketing" world). But I was very wrong, the content we are creating is being liked, shared, and commented on, and Facebook's strong community platform (and it's EdgeRank algorithm) is giving us a great way to keep our "inner circle" close to the office, and relevant in the minds of them and their friends.

This was the first video we posted to Facebook-
"Can My Facebook Profile Be Used As Evidence In Court?"
95 likes, 25 comments, 27 shares
https://www.facebook.com/photo.php?v=10151129347056196&set=vb.183306715043094&type=3

The local NBC anchor actually saw it in his Facebook feed from a friend sharing it, and interviewed David Aylor for a 6 o'clock news story on Social Media and Privacy in the legal system. (you can see here if you'd like http://bit.ly/VyALj4)

I would love to show you more about how I'm strategizing these videos for YouTube use as well as Facebook now. I think there are definitely some areas of practice and law firms that it wouldn't work for, but I'm sure there are a bunch that would benefit from it.

Thanks for all you do, and I hope I get the pleasure of meeting you soon!

David Haskins