Are you ready to take your attorney marketing to the next level?

Do you finally realize you need video to market your law firm?

But you have not gotten there yet?

You need help.

You don’t want to be a video producer, video editor or video publisher.

You just want to keep practicing law while your marketing systems work for you. Smart decision.

You are the type of attorney who realizes your time is much more valuable by solving your client’s legal problems than trying to figure out what video settings to use to shoot great attorney video.

Good for you.

Here are 3 things you need to ask when deciding on the next step to get you started creating great attorney marketing videos:

  1. Who will be your video producer, video coach and video guide?
  2. How do you know how to convert an online viewer into a caller?
  3. What is the #1 goal of creating great lawyer video?


Ideally, you want your video producer to be an attorney who is in the trenches and knows how your law firm works. You want someone who not only practices law, but also helps you create educational video messages that connect with your viewers.

How can your video producer help you create great content if they don’t know who your ideal clients are and what your consumers are looking for and need? How will they know what the ethical limits are about what you can and cannot say if they’re not a practicing attorney?

The reason we create video is to teach and educate our ideal clients and consumers. It’s not a ‘branding’ message. It’s a direct response marketing message designed to get a viewer to pick up the phone and ask for more information.

If your video company does not know how to convert an online viewer into a caller, you are missing a key component of using video to your advantage.

The only goal of creating attorney video is to get a viewer to convert to a caller. That’s it. You want them to find your headline compelling. You want them to watch the full video. You want them to take action and pick up the phone.

If the video company you are considering doesn’t know how to do that, I suggest you look elsewhere.


It’s simple.

With the only practicing trial lawyer in the country who helps other attorneys create great educational video messages in the country.

Want to know how many cases I’ve taken in and resolved from people who came to me directly because of my video messages? Just ask and I’ll tell you.
Actual cases. Real settlements. Real verdicts. Real attorney fees.

Ask your video company how many calls their videos generated.
Ask them, of those calls, how many were valid cases.
Ask them, of those cases, how many were resolved successfully and for what net profit.

Go ahead, ask them. I’ll wait. You’ll be waiting too.

They won’t have those answers. If they do, I’d love to hear them.

Get started today. Call me at 516-487-8207 or by email:

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I found Gerry’s approach to be a common sense approach to… what people are looking for. It’s not necessarily what we think our video should be, it’s really what people are searching for. Gerry’s made a study of how people search the web and what they need from lawyers and then he’s able to communicate that on video. That’s what I really found intriguing: the methodology by which we shoot the videos and the way that he communicates that methodology.

Joe Hanyon
MHK Attorneys