Founder of Great Legal Marketing and a practicing personal injury trial attorney in Fairfax, VA
The largest search engine in the world is Google.
YOUR WEBSITE EFFORTS
By now, every lawyer and law firm has a website. You hire search engine optimization (SEO) companies to improve your search engine ranking so you show up on the first page of Google. You spend your time, money and resources to continually add content to your website in an effort to get terrific organic search results.
In fact, you have dedicated staff members who continually add blog posts, articles, frequently asked questions and more just so your website gets found.
There are many attorneys and law firms who have invested tremendous amounts of time and money to work on their website so it can rank highly when someone does a search.
Yet these same lawyers and law firms fail to recognize that if they do not create video, they will be 100% invisible to the second largest search engine in the world.
YouTube is the second biggest search engine. That’s a fact. Who owns YouTube?
Are you beginning to see how they are related?
Why would you intentionally ignore the second-largest search engine?
ARE YOU AFRAID?
Whatever your fears are about creating video, you need to overcome them. Now.
Like with any fear, the longer you allow it to fester and fail to address it head-on, it will simply get worse over time.
Once you begin to recognize how YouTube and Google are interconnected and that failing to put up great educational video to market yourself and your law firm makes you 100% invisible to the second largest search engine in the world, you begin to immediately see the need to create video.
If you have created video, why haven’t you created more? Why have you stopped after creating only a few? The amount of video that is being uploaded on a daily basis is staggering. That means that in order for you to get noticed you have to continually add fresh new relevant video content.
If your video marketing efforts stopped after only a handful of videos, it will be extremely challenging for your ideal consumers and clients to find your videos even when they are properly optimized.
SHOW UP LIKE NOBODY ELSE
Dan Kennedy, the millionaire maker, always says you should show up like nobody else. I agree. That means taking massive action and creating ongoing video content that your viewers want and need.
I challenge you to show up and create 50+ videos here in the Lawyers Video Studio. I challenge you to create 100+ videos over the course of two video shoots, six months apart. I challenge you to create 150+ videos and more in one year.
Did you know that I help you create 50+ videos in a one-day video shoot? It’s true.
To get started, all you have to do is pick up the phone and say “Gerry, let’s do this.”
You can reach me at 516-487-8207 or by e-mail at Gerry@LawyersVideoStudio.com. I welcome your call.