“Are You A Real Trial Lawyer?”

No…I’m just an actor who plays a trial lawyer on TV.

No…I’m just impersonating a trial attorney to gain your trust.

No…I have nothing better to do than pretend to be a trial lawyer and I’m asking you to put your trust in me.

What kind of question is that?

It’s ridiculous.

It questions the foundation of what you do as a professional. It’s offensive. It’s objectionable. It’s outrageous. It’s preposterous.

Yet, your consumer, who is searching for a trial lawyer who can solve their legal problem asks just that question.

Why do they ask that question?

Because they don’t really know the answer.

They don’t know that you’ll take offense to the question.

They don’t know what “real” trial lawyers do.

Why not?

Because nobody has ever taught them. The only info they got about real trial lawyers is from watching TV and going to the movies. Maybe they’ve read about trial lawyers in the papers. But that’s it.

So what can you do to change a viewers perception about what real trial lawyers do?

You know what I’m going to say…

You know that I’m going to tell you to create a video about what YOU do as a trial attorney.

Why would I tell you that?


I want you to educate and teach your online viewer about what you do and how you do it.

By doing that, you will establish yourself as the expert. It’s that simple.

So go ahead. Create that video. Then send me the link and I’ll be happy to embed your educational video on this blog. Yes, I will. Show your viewers that you’re a real lawyer and how you can help solve their legal problem. I will reward you by putting your video on my blog for all to see.

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I found Gerry’s approach to be a common sense approach to… what people are looking for. It’s not necessarily what we think our video should be, it’s really what people are searching for. Gerry’s made a study of how people search the web and what they need from lawyers and then he’s able to communicate that on video. That’s what I really found intriguing: the methodology by which we shoot the videos and the way that he communicates that methodology.

Joe Hanyon
MHK Attorneys