An Interview with Mark Merenda;

Two weeks ago I had the opportunity to share the stage with a good friend of mine, Mark Merenda at a legal marketing seminar run by Pennsylvania personal injury attorney Chris Munley at a program called ATLAS Law marketing seminar.

Mark helps lawyers market their law firms in innovative ways. During his lecture, he used specific examples of different marketing campaigns his lawyers were using. His use of direct marketing pieces were highly focused and targeted, and gave us a direct insight into his thinking.

A few years ago I had the opportunity to sit down with Mark in his office in Naples Florida, while I was on vacation with my wife in Sanibel, Florida. When I returned from the seminar, I was going through my previous blog posts and I realized that I posted his video in July 2009. However, I feel these quick tips with Mark are just as relevant now as they were two years ago. Watch the video to learn more.

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I looked up what kind of production companies are out there producing the kind of videos that I was interested in. And really, I was dissatisfied with the vast majority of the videos that were out there. They were not what I was looking for – except for Gerry Oginski. We were looking for someone who understood our needs and yet had the expertise to be able to pull all of the necessary components of producing a video and getting it uploaded. Gerry was the one who stood completely head and shoulders above anybody else’s out there.

Jeff Helsdon
Oldfield & Helsdon, PLLC