Kramer Law Firm
I was speaking to over 250 attorneys on June 11, 2010 at the Hyatt in Fairfax, Virginia. The room was packed. Ben Glass had just finished talking about ethics in attorney advertising. 5:00 pm arrived and I had my wireless microphone all set; my laptop was ready to go and my wireless pointer was plugged in. I walked up on stage and the first question I asked the crowd after introducing myself was “How is it that a solo practitioner like myself is able to compete with the biggest law firms in Manhattan with the biggest marketing budgets?”
The answer explored five keywords and the number of websites that compete for those very competitive search terms. The search terms were “New York medical malpractice lawyer.” Google shows that 5 million websites vie for those search terms. “Do know which website consistently comes up in the #1 organic search results?” My New York Medical Malpractice Trial attorney website does.
The crowd got very quiet and their eyes opened wide, eager for more.
Later, I asked “What if you could own the first page of YouTube?”
Technically, you can’t ‘own’ the first page of YouTube, but in a practical sense you can. “How?” you ask? By having all twenty of your videos show up on the first page results of your search terms on YouTube. That’s how you can ‘own’ the real estate on the first page of YouTube. I then showed the group how I “own” the first page of YouTube for specific search terms.
Then I asked, “What if you could also own the second page of YouTube as well?” I then told them that for those specific search terms I own the second page too. Now, I really had everyone’s attention.
The important question I asked was “What do you think an online viewer would think if they did a search for their particular legal problem and they came upon a YouTube page where every single video on the page (except for the paid videos at the top) was yours?” Who do you think a viewer is going to call after seeing all of your videos; you or your competitor who only has a static website?
I had a blast talking to this group of smart, energetic and eager attorneys willing to learn how to market themselves in ethical, out-of-the box ways. I was glad I had a chance to talk with many brilliant attorneys who are blowing away their competition using so many different marketing methods. It was nice to actually meet a lot of attorneys I communicate with on Facebook and Twitter but had never actually met in person.
The feedback I received from the attorneys were amazing.
Laura Lee Sparks said “Gerry it was great meeting you at the GLM Conference, your presentation was rockin! I’ve already sent several of my clients and collegues in your direction to get them moving on video!!”
If you do, I encourage you to come join me in the Lawyers Video Studio coaching group. To learn more about the only video coaching group for lawyers in the country, click here: Lawyers Video Studio coaching group.
P.S. By the way, if you need a speaker to talk to your group of attorneys about how video can help convert online viewers into callers and why attorneys need to create video now, pick up the phone and call me 516-487-8207 or send me an email to Gerry@lawyersvideostudio.com. I welcome your call.