D. J. Banovitz
D. J. Banovitz, Attorney at Law
Here’s a great law firm video marketing testimonial from David Haskins…you really need to read this.
It’s powerful and discusses lots of important strategies I teach.
“Gerry, I’ve read your book and watched at least 100 of your videos, and follow your blog, so ‘I feel like I know you already!’.
I wanted to introduce myself, I work for an attorney, David Aylor, in the Charleston, SC area. I do all his in house marketing, and most recently have focused on video marketing, using your approach.
We started exploring the strategy last July, started filming by September, and published the first video to YouTube Nov. 1. I am now publishing 2 videos per week and the response had been great.
I want to share with you how we have be utilizing the material on Facebook, to build a community of “friends” of the law firm. These are previous clients, referral sources, friends of the staff, other attorneys, new media (radio, TV, and print) as well as other prominent folks in the community.
I really was against the idea of Facebook marketing at first (because I think there’s alot of hacks and snake oil salesmen in the “social media/SEO marketing” world). But I was very wrong, the content we are creating is being liked, shared, and commented on, and Facebook’s strong community platform (and it’s EdgeRank algorithm) is giving us a great way to keep our “inner circle” close to the office, and relevant in the minds of them and their friends.
This was the first video we posted to Facebook-
“Can My Facebook Profile Be Used As Evidence In Court?”
95 likes, 25 comments, 27 shares
The local NBC anchor actually saw it in his Facebook feed from a friend sharing it, and interviewed David Aylor for a 6 o’clock news story on Social Media and Privacy in the legal system.
I would love to show you more about how I’m strategizing these law firm marketing videos for YouTube use as well as Facebook now. I think there are definitely some areas of practice and law firms that it wouldn’t work for, but I’m sure there are a bunch that would benefit from it.
Thanks for all you do, and I hope I get the pleasure of meeting you soon!”
Thanks so much for this great testimonial!
I’m really glad to see you implementing these important law firm video marketing strategies and techniques that I teach lawyers across the country here in the Lawyers Video Studio.
You should be proud of yourself and your attorney, David Aylor, for implementing these strategies and recognizing how important and powerful video is to market your law firm. I’m sending you a free copy of my book, Secrets of Lawyer Video Marketing in the Age of YouTube for reaching out and making my day with your kind words!
As you know, the great thing about success stories and testimonials is that it shows, using 3rd party social proof, that the strategies simply work. It’s not me pounding my chest each day telling the world that it works just for me and my solo law firm in one of the most competitive legal markets in the country.
Instead, it’s really smart marketers and attorneys like yourself who implement these strategies on a consistent and frequent basis. Those are the ones who realize the value of the video marketing for attorneys and what I do here.
Congratulations on a job well done and for creating great educational attorney video for your consumers.