A Viewer Left an Obnoxious Comment on Your YouTube Lawyer Video…What Do You Do?

youtubeIt’s happened to me. Many times.

A viewer doesn’t like my lawyer video content. The only way for them to voice their frustration is to leave a comment on my video. It’s amusing to see other comments follow an obnoxious one. Those are usually flattering and admiring.

In fact, the majority of people who leave comments on my attorney videos thank me for providing such great content.

But really, what do you do when a viewer leaves a nasty comment directed at you?

Let’s explore your options:

  1. Do nothing.
  2. Delete the comment.
  3. Block the viewer from further comments on your videos.
  4. Reply.
  5. Get other viewers to respond to the comment.

Remember, when you post a lawyer video to YouTube, or anywhere online, it becomes part of the public domain. It’s available for anyone in the world to view. Not everyone who watches your attorney videos will agree with the positions you take or your content.

You should expect, from time to time, to get negative comments either about you personally or about the topic you are discussing.

How you react will depend on the comment. Let me give you some guidelines that should help you decide which course of action to take if this happens to you.

  • If the post is racist or curses, delete it and block the user. Simple.
  • If the post is offensive and crosses the line, delete it.
  • If the post disagrees with your content, keep it and then begin a dialogue. Start to teach your viewer, in a respectful way, why your position is valid even though he disagrees. Try and get your viewer to interact with you in the posts and replies and keep the conversation going.
  • Just like in jury selection where you make an example out of one juror in order to teach the other jurors that this person has the wrong viewpoint, you can do the same here.

Remember, this is a social network. That means you MUST interact with people who leave comments. If you go to a party and someone makes a comment about you, either negative or positive, are you going to walk away and ignore it, or are you going to respond to set this person straight? Same thing with viewers who leave comments on your videos.

Invite other viewers to comment and tell you their position.

Following these guidelines should help you when deciding what to do when a viewer leaves an undesirable comment on your YouTube video.

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2 Responses to A Viewer Left an Obnoxious Comment on Your YouTube Lawyer Video…What Do You Do?

  • Gerry: I agree with your criteria on comments. Following up a challenging comment with a rational response can be convincing. I’m thinking of a post I read last year on the website of a PI law firm from the mid west. It was posted right on the web page discussing a particular type of injury (I think it was from failure to diagnose). The poster left a scathing message about attorneys who profit from the misery of other people, and it included comparisons to vultures and other predators and the worst language you can imagine.
    The attorney responded with a powerful message about how the firm’s clients get a restoration of their dignity and a renewal of their sense of justice, in addition to the financial recovery they need to manage disability or illness. The contrast in tone between post and response was striking.
    I wish I had saved the link. It was a text book example of what you are talking about.

  • That sounds like a great example of what I was referring to. Take the high road and take a position and explain to your reader or viewer why.

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Gerry, I've read your book and watched at least 100 of your videos, and follow your blog, so "I feel like I know you already!".

I wanted to introduce myself, I work for an attorney, David Aylor, in the Charleston, SC area. I do all his in house marketing, and most recently have focused on video marketing, using your approach.

We started exploring the strategy last July, started filming by September, and published the first video to YouTube Nov. 1. I am now publishing 2 videos per week and the response had been great.

I want to share with you how we have be utilizing the material on Facebook, to build a community of "friends" of the law firm. These are previous clients, referral sources, friends of the staff, other attorneys, new media (radio, TV, and print) as well as other prominent folks in the community.

I really was against the idea of Facebook marketing at first (because I think there's alot of hacks and snake oil salesmen in the "social media/SEO marketing" world). But I was very wrong, the content we are creating is being liked, shared, and commented on, and Facebook's strong community platform (and it's EdgeRank algorithm) is giving us a great way to keep our "inner circle" close to the office, and relevant in the minds of them and their friends.

This was the first video we posted to Facebook-
"Can My Facebook Profile Be Used As Evidence In Court?"
95 likes, 25 comments, 27 shares

The local NBC anchor actually saw it in his Facebook feed from a friend sharing it, and interviewed David Aylor for a 6 o'clock news story on Social Media and Privacy in the legal system. (you can see here if you'd like http://bit.ly/VyALj4)

I would love to show you more about how I'm strategizing these videos for YouTube use as well as Facebook now. I think there are definitely some areas of practice and law firms that it wouldn't work for, but I'm sure there are a bunch that would benefit from it.

Thanks for all you do, and I hope I get the pleasure of meeting you soon!

David Haskins