A Tale of Two Lawyers; Special Report- Part 6

Special to the Lawyers Video Studio

Johnny B. Goode, Reporter

“The day after my law firm became a member of the Lawyers Video Studio I got a huge congratulatory banner delivered to my office. I mean huge,” Dave said.

“How did that make you feel?” I asked.

“Really good. It reaffirmed our decision to sign up for his total online video marketing program,” Dave answered.

“Let me ask you about your investment in this video marketing program. Can I ask you how much it cost?” I asked gingerly.

“I want to share something with you. Again, this is something remarkable I learned on the call. A cost is like a disbursement. It’s an expense. Once you spend it, it’s gone. An investment on the other hand is taking money with the intention that you are using it to generate even more income. You can see your return on your investment, your ROI. With a fixed cost, there’s no ROI.”

“For us, the question was not what it was going to cost us to join this program. Rather, it was ‘What is it going to cost us NOT to join this program’. You see, we knew we would never do this ourselves. We knew we needed to create video. We knew that our potential clients wanted to see us on video and we wanted an entire video library. We wanted to look good on video and sound intelligent. We wanted to dominate our niche in the video marketing space online.”

“We knew that if we didn’t have someone like this trial lawyer who helps fellow lawyers create video we would NEVER do this on our own. We didn’t want to hire someone who wasn’t an attorney. We wanted someone like us, who knew and understood us. We didn’t want just some camera guy and someone who would just upload videos to YouTube. We wanted more,” Dave replied.

“Dave, you still haven’t told me what your investment was to join,” I said.

“You know Johnny, it’s not really polite to ask what someone paid. I will tell you that he has different programs for different levels of involvement. He has a program to create 50 videos. He has another program where you create 100 videos over the course of an entire year. He then has custom-designed programs that will create so much video content it will make your head spin.

Did you know that there is no other video company that offers a mastermind call to teach you what you need to know and do on video?”

“What’s that?” I asked.

“That’s where my partners and I spent an hour on a call with him. He explained to us the type of content we needed to create. He told us how to create a compelling headline. How to use outlines, and how to present our content in a creative way. He told us what to wear. How to open our videos, how to create a call to action and how we are never to talk about ourselves or our credentials in our videos. That was another eye-opener for us. That’s the only thing we used to talk about in our prior marketing.”

Learn about the rest of Dave’s mastermind call and his video shoot in the next installment.

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I just read Gerry Oginski's book this weekend, Secrets of Lawyer Video Marketing in the Age of YouTube. You wont find better "front to back" advice on using video to market your law firm anywhere.

Ben Glass
Founder of Great Legal Marketing and a practicing personal injury trial attorney in Fairfax, VA