A Tale of Two Lawyers; Special Report- Part 5

Special to the Lawyers Video Studio

Johnny B. Goode, Reporter

We left off last time where Dave was explaining why he got more useful information on the strategy call than he had in years.

I asked Dave “Did you know any of this marketing stuff before you got on the phone for your call?”

His answer surprised me. “Not really. I had never paid attention to this marketing stuff. Now, all of a sudden, this guy is opening my eyes to things we never even considered and showing us what we’re missing.”

“What did you do?” I asked.

“Well, when my partners and I came to the realization that we needed his help and there was no way we were going to do this ourselves we jumped at the chance to ask him to help us. I have to tell you something else that surprised me. Just because we realized we needed his help, he still wasn’t convinced that he could help us yet.”

“What do you mean?”

“He came right out and asked us ‘What do you think I’ll be able to do for you that some video production company couldn’t do?’ He asked us why we need his help when we’re capable lawyers and we could try and figure this out on our own.”

“During our call it seemed as if we had to prove that we were eager and motivated to create video to market our law firm. He only wanted to work with attorneys who understood the benefits of creating educational video. He came right out and said he does not work with lawyers who are lazy or lawyers who cannot make a decision. Honestly, it seemed as if he was interviewing us to see if we were right for him.”

“Wait a second…you’re telling me that you’re on this call with him, getting some great marketing information…he’s not trying to sell you anything and he’s trying to determine if you’re the right law firm for him?” I inquired.

“Yes. That was the amazing thing,” Dave answered.

“Well…did you sign up with him?”

“Remember, before getting on the call, my partners and I had decided to gather more information and then later sit down and decide what we were going to do. While we were on the call we all realized that this is exactly the type of program we wanted; a done-for-you program where we only had to show up and start talking. A video marketing program where we’d be able to create 50 videos in one day. Our content would be dripped out over the course of six months and then if we wanted, we could do another video shoot consisting of at least 50 videos for the next six months.”

“For us, this call was a life-saver. It solved our problem of how do we get this done without all the hassle of learning to do this ourselves.”

“Did the fact that he’s a practicing trial lawyer affect your decision?” I asked.

“That was a big factor. He was speaking our language. He knew who our clients were. He explained why our viewers needed specific information beyond just a few FAQ’s. We actually felt like he was one of us. We felt very comfortable talking to him. A colleague.”

“Oh yeah…a few other things you should know. Well, I told you how I don’t really like to do marketing, right? Turns out that this guy also does this…wait, let me get the list I made. Here it is. Ok. We create at least 50 videos. He drips them out each month. They do all the editing, uploading and publishing. They create word-for-word transcripts to use in YouTube. They do something called spotlight annotations. They optimize the videos and they also write the supplemental blog posts to go with our videos.”

Find out what Dave got in the mail as soon as he became a member of the Lawyers Video Studio.

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Gerry-- This is truly one of the BEST videos explaining this little known fact I have EVER seen produced by a personal injury attorney! Well done!

Stephen Fairley
Rainmaker Institute