David Glatthorn Law
Special to the Lawyers Video Studio
Johnny B. Goode, Reporter
“Is that it?” I asked.
“No. My partners and I joined a live webinar that this New York trial lawyer gave online. It was fascinating. He went beyond his lecture at the legal marketing seminar. The interesting thing about this guy is that he wasn’t selling anything at all. He was simply teaching us how and why video marketing works. He was explaining how he was using it and how he was helping other lawyers in every practice area use video to stand out from the crowd.”
“At the end of his webinar he asked if anyone would be interested in learning even more. My partners and I were really interested in learning more. We knew that our clients were going online and that video was the wave of the future. But heck, we just didn’t want to become videographers or video editing geeks; we just wanted to practice law.”
“What did you do next?”
“We scheduled a call with this guy. My partners and I wanted to learn more.”
“What did you expect to happen on that call?”
“To be honest, I expected this to be a sales pitch. I don’t like sales pitches and was not in the mood to be sold anything. I just wanted more information.”
“What happened on the call?”
“What happened was that call turned into the best marketing strategy call we’ve ever had. It wasn’t a sales pitch at all. Here was a concerned lawyer who had done all this great marketing and was trying to help us identify what we were and were not doing. He asked us really probing questions about why we weren’t doing a newsletter; why we didn’t have more FAQ’s. Why weren’t we using social media. The more we talked about what we weren’t doing, the more I realized how many opportunities we were missing.”
“I really started to appreciate the insight this lawyer had. He had the greatest respect for our time and every question and comment he made tried to maximize our efforts to do what we do best, which is practice law.”
“Didn’t this guy try to sell you anything?” I asked.
“Didn’t you want to learn what he was selling and if it could help your law firm?”
“Sure I did. But a funny thing happened. We were so involved in discussing our current marketing efforts and getting tips and strategies while on the call that we almost forgot about the video program we called to learn about.”
“After about 45 minutes I finally asked if we could learn about his Total Online Video Success Marketing program. He laughed and also said he’d forgotten that’s why we called him. You see, before getting on the call with him, he sent us a lot of reading material that explained his program in detail. The only thing missing from those informative emails was the investment.”
“So, what happened next?” I asked.
To learn what happened next, join me in my next installment of this special report. Till next time!