Founder of Great Legal Marketing and a practicing personal injury trial attorney in Fairfax, VA
Special to the Lawyers Video Studio
Johnny B. Goode, Reporter
Hello everyone, I’m back from my trek to Nepal where I was covering atrocities in the jungle. Today I’m covering a tale of two lawyers.
In one corner is the Do-It-Yourself lawyer. In the other, a Done-For-You lawyer. Let’s give them proper names. The DIY lawyer is Alex. The DFY lawyer is Dave.
Here’s the tale of the tape:
Age: 38 years old
Practice: Personal Injury
Size of Firm: Solo
Video Experience: Zero
Age: 45 years old
Practice: Divorce & Bankruptcy
Size of Firm: 3 lawyers
Video Experience: Zero
Alex is a successful PI lawyer in a competitive market. He gets most of his cases from referring attorneys. He is a good trial lawyer and is able to go up against the best defense lawyers. As a solo he knows all of his clients well and never takes on too many cases.
Lately however, he noticed he has a lot of free time on his hands. The lawyers that used to refer cases to him have dried up. They can’t explain why they have not been getting as many cases as they used to. Alex is concerned but not overly worried about his future income.
Dave is the founding member of his 3 partner group. His partners realized at their January meeting that their intake was down; their divorce cases had flat-lined and they had no growth projected for the 2nd or 3rd quarter. Dave’s partner had been attending a few legal marketing seminars and realized they needed to do more.
Dave agreed. They needed a blog. A newsletter was discussed and the big thing talked about was the need to get onto video. Dave’s partner told them about this attorney from New York who had created a ton of video and was getting calls and good cases from his video marketing. They found out this NY attorney was a medical malpractice trial lawyer who also helps lawyers across the country create video. The three partners knew nothing about creating video. They knew they needed help and fast. They wanted to take action but none of them wanted to learn how to create video on their own.
They learned that this guy from New York had a Done-For-You program where he helped lawyers create 50 videos in a one day video shoot. The best part was that it’s done in your office.
They would be on camera talking about things they knew. This was the answer to their problem. They wanted a solution where they didn’t need to learn anything technical. They wanted a video library that would be online and working for them night and day.
Dave was actually relieved. He had no idea how to create video, edit video or upload a video. He didn’t want to know. He knew how to write a blog post, but didn’t want the hassle of that too. He and his partners just wanted to practice divorce and bankruptcy law.
When I sat down with Dave to talk to him, he told me quite honestly that he thought marketing was a waste of time. He still got referrals but they just were not coming in like they used to. When he looked at his stats he was shocked. He knew the divorce rate hadn’t dropped in one year.
He spoke to friends in the divorce bar who also were grumbling about their income drop and couldn’t really explain it. A few complainers blamed the economy. One blamed the man in the oval office. Another felt it was just a cycle and would rebound.
Dave was not convinced.
“What got you interested in creating video to market your practice?” I asked.
To learn the answer and continue our tale of two lawyers, join me in my next blog post.