A Shocking Website Error

Many of you know that in August I revamped this website by switching from Blogger over to WordPress. I transferred over all the content to my WordPress blog and have continued to add content on a regular basis. The other night I went back to the original site, which is still online under the URL of http://videoforlawyers.blogspot.com and was shocked.

When I had last been to my site, my Feedburner counter indicated that there were 1812 readers subscribed to my blog. What shocked me was that when I looked at the Feedburner count again, it had increased by over 100 readers even though I had not added any content on the old site since August. This was fascinating.

I immediately realized that these people did not know that I switched my blog over to WordPress, and changed the URL to http://lawyersvideostudio.com. What I also needed to do was redirect people going to the old blog directly to the new one.

Importantly, I created a quick blog post on my old site letting my readers know that we had the new site up and running with tons of fresh new content. Importantly, I told my readers that if they really want content that I did not disclose to the public, then they have to sign up for my e-mail updates.

What does this have to do with creating video?

Nothing. Imagine that, coming from me. I’ve created a blog post in The Lawyer’s Video Studio having nothing directly to do with video. This is a shocker, to me anyway.

What does this have to do with attorneys who market themselves online?

Everything. If you are transferring your blog or website from one place to another, make sure that your readers from your old site know that you have a new website address, and make sure your URL is redirected seamlessly.

Thanks for taking the time to read my blog. Have a great day!

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One Response to A Shocking Website Error

  • Mal Milligan says:

    Gerry is right. Attorney websites have to change domains names when the firm adds a partner or looses a partner or a variety of other reasons. When we make a new website we use what are known as “permanent re-directs” or “301 re-directs” to keep all those critical inbound links to your website and move them to the new site. These permanent re-directs tell Google and other search engines that we are officially moving the page and we would like them to keep all the PageRank and in bound links we worked hard to get in the first place.

    And it’s not just the home page. Usually you will have PageRank and links on your Attorney Profile Pages and a couple of other key pages… usually category pages. So we 301 re-direct those pages as well. For the two or three weeks your new site will take a hit on Google rankings but they usually come back quickly if you add new content like Gerry mentioned he did and get a few new links to the new site. Regards – Mal

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Testimonials

I decided to create a whole video library to help educate consumers in my market about auto accidents and other injury claims, and also to help supplement other advertising. I chose not to do this on my own because I do not have the time to sit down and put all this together and figure it all out. And I wanted sort of a turnkey solution. I definitely recommend Gerry. I mean, you know, I think it’s a great program and I have been here all day and I’ve shot, I don’t know, 40, 50 videos. And so it’s hard to get that accomplished especially for what you’re getting. You know, you have to go to a studio somewhere, it’s on site. And I would definitely – the ease of this – I would definitely recommend it to any colleague or friend.

Charles Pitman
Charles Pitman Injury Lawyers, LLC