Many of you know that in August I revamped this website by switching from Blogger over to WordPress. I transferred over all the content to my WordPress blog and have continued to add content on a regular basis. The other night I went back to the original site, which is still online under the URL of http://videoforlawyers.blogspot.com and was shocked.
When I had last been to my site, my Feedburner counter indicated that there were 1812 readers subscribed to my blog. What shocked me was that when I looked at the Feedburner count again, it had increased by over 100 readers even though I had not added any content on the old site since August. This was fascinating.
I immediately realized that these people did not know that I switched my blog over to WordPress, and changed the URL to http://lawyersvideostudio.com. What I also needed to do was redirect people going to the old blog directly to the new one.
Importantly, I created a quick blog post on my old site letting my readers know that we had the new site up and running with tons of fresh new content. Importantly, I told my readers that if they really want content that I did not disclose to the public, then they have to sign up for my e-mail updates.
What does this have to do with creating video?
Nothing. Imagine that, coming from me. I’ve created a blog post in The Lawyer’s Video Studio having nothing directly to do with video. This is a shocker, to me anyway.
What does this have to do with attorneys who market themselves online?
Everything. If you are transferring your blog or website from one place to another, make sure that your readers from your old site know that you have a new website address, and make sure your URL is redirected seamlessly.
Thanks for taking the time to read my blog. Have a great day!