Siegel & Coonerty, LLP
Q: “Video marketing doesn’t work, right?” asks an attorney.
A: “You’re right,” I respond. It’s a terrible way to market yourself online. (This will undoubtedly make the attorney feel better, since he already knew that video marketing could not possibly work. Who am I to tell him otherwise?)
Statement: “Nobody watches attorney video. I mean, what type of person would ever go online to look for an attorney? Just ask someone to refer you to an attorney. You don’t need to go online to look for one,” the attorney states authoritatively.
A: “You’re right. Consumers don’t go online to look for attorneys. All they need is a friend/relative/acquaintance to refer them to the right attorney for them,” I answer.
Q: “You mean lawyers actually create video? What…are you like into doing porn videos or something?”
A: “Yes, that’s exactly what I do. Create porn for my legal clients. They need something to keep them interested between my monthly updates, and you know they’re hungry for something unusual…so that’s it. How did you ever guess?” I reply sarcastically.
(As a side note, I had my family over for lunch last weekend and when they were in the basement they saw my video lights set up. They didn’t know what I used them for, so I told them I create educational video. One of my cousins actually said “Where’s the bed? At least that would be interesting!” Yeah, right.)
Statement: “I can create video just as good as you by whipping out my pocket video camera and talking while I walk along the beach,” the attorney said to me.
A: “Great. You do that. Then upload it online and in 3 months let me know if the video generated more than 10 views,” I answered.
Statement: “I don’t have to learn how to do great video, I just have to copy what you’ve done online since you have hundreds and hundreds of videos. That should get me going without having to do much work,” said the eager attorney.
A: “Lawyers who take shortcuts suffer in the long run. Copying someone’s content is wrong on so many levels, but more importantly, copying without understanding everything that goes on behind the scenes will leave you scratching your head wondering why your videos are not watched and wondering why your viewers (assuming you have any) are not converting into callers. If you copy someone’s content, you do so at your own peril,” I said.
There are some ‘old-school’ attorneys that simply cannot see any benefit or reason to market themselves online or even comprehend why anyone would use video to educate viewers. Frankly, I’ve decided I’m not going to try convincing those lawyers anymore. I will no longer waste my time trying to help those attorneys. Instead, I want to help attorneys and businesses that understand the value and benefit of creating educational video.
If you want to see one really smart attorney who understands the value of creating video, read below.
North Carolina Personal Injury Attorney Brent Adams says, “I aspire to be the North Carolina version of Gerry Oginski.”
It was a truly exciting experience to participate in your Total Online Video Solution and shoot an entire day of video with you and Harry. It invigorates me to be around experts who know what they’re doing and who enjoy doing their work with dedication and perfection. It was great to see you again and to learn about what you’re doing and how you use the Internet to market your practice. You are a truly amazing person and lawyer. I get worn out simply thinking about all the work you do in a short span of time and all you accomplished simultaneously.
Your malpractice verdicts and settlements are stunning, particularly in view of the fact that you practice alone. Most big-time malpractice lawyers who I know have a stable of lawyers to take depositions, conduct medical research, prepare written discovery and handle a mountain of other details necessary to successfully prosecute a malpractice case. Your fantastic success in handling complex malpractice cases is especially impressive when you consider that you personally handle your own internet marketing and also have a separate business. All this and four children still in the home!
I aspire to be the North Carolina version of Gerry Oginski.