See the message that came with this image:
“Hi Mr Oginski: If You! Be the Judge is the marketing catalyst you’ve been looking for, don’t hesitate to call for more information. Regards, …”
I have no idea what this meant and I had no interest in clicking on this unsolicited e-mail. Instead, I wrote back to the person who sent it to me asking one question: “Why?”
That question I wanted addressed was “Why should I click on this e-mail?” What is it about your product or service that would compel me to be interested in your offering?
The reply I received was bizarre.
In response, I asked this question:
“Why would it be the catalyst I’m looking for that would compel me to click the link for more info?”
The response again was even stranger.
“Can’t win them all!”
Finally fed up with this, I sent my final response:
“You sent me an unsolicited email. Your response makes no sense to my question. You lost an opportunity to explain.”
What can you learn from this odd e-mail exchange? Quite a lot.