A Bizarre Email

I received an unsolicited email the other day from someone who was peddling this product that you can see to the left.

See the message that came with this image:

“Hi  Mr Oginski:   If You! Be the Judge is the marketing catalyst you’ve been looking for, don’t hesitate to call for more information.  Regards, …”

I have no idea what this meant and I had no interest in clicking on this unsolicited e-mail. Instead, I wrote back to the person who sent it to me asking one question: “Why?”

That question I wanted addressed was “Why should I click on this e-mail?” What is it about your product or service that would compel me to be interested in your offering?

The reply I received was bizarre.

“Why what?”

In response, I asked this question:

“Why would it be the catalyst I’m looking for that would compel me to click the link for more info?”

The response again was even stranger.

“Can’t win them all!”

Finally fed up with this, I sent my final response:

“You sent me an unsolicited email. Your response makes no sense to my question. You lost an opportunity to explain.”

What can you learn from this odd e-mail exchange? Quite a lot.

  1. Don’t send unsolicited e-mail. That’s known as spam. Especially to lawyers.
  2. If somebody engages you in a conversation that asks you to explain your product or service don’t respond with ridiculous answers.
  3. Use the opportunity to begin a conversation, especially after someone reaches out to clarify your statement.
  4. If you’re going to market your service by email, you better have a good reason for someone to click on a link.
  5. Oh yes, let me remind you again to never send email to someone who did not request it. (It’s spam).
  6. One final point. Don’t waste your time responding to someone who sends you an unsolicited email except to say “Remove me” from your list.
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Gerry is an absolute master at getting you to relax and speak to the camera in such a way that the clients – the potential clients – are going to be receptive to the message that you’re giving them. I decided to use video to market my law firm because YouTube is the second largest video search website on the internet, next to Google. And at some point in time, is probably going to overtake Google. So, I think it’s absolutely critical to have content out there to appeal to potential clients in your practice area. I would go to Gerry Oginski and really learn what a master in this area would do for you. Because it is absolutely clear that Gerry’s understanding of shooting video – in particular for personal injury trial lawyers- is so far beyond anybody else in this area that you would doing yourself a real disservice if you spent your money any other way

D. J. Banovitz
D. J. Banovitz, Attorney at Law