9 Reasons Why Lawyers Should Not Create Video

You’re tired of paying thousands of dollars per year for advertising that gets you little return on your investment. You like having a website since you don’t have to do much to maintain it. You’re now seeing lawyers begin to use video to market their services. You toy with the idea of creating your own video, then realize, “No way will I create video.”

Here’s 9 reasons why you should NOT create video:

  1. You don’t like the way you look on video,
  2. You don’t like the way your voice sounds,
  3. You look too young,
  4. You look too old,
  5. You have nothing to say,
  6. You have something to say, but just don’t know how,
  7. You don’t want prospective clients to see you until they walk in your door,
  8. You have ugly, disfiguring scars that make you look hideous,
  9. You think online viewers don’t watch attorney videos.

Do any of these reasons fit your thinking? If so, I have news for you. They’re all fallacies.

They’re just excuses for not jumping on the best way to market yourself in today’s online world. Where else can you create a product one time and have it watched thousands of times, all for the same exact price? Where else can you make one marketing message and have it viewed 24 hours a day, seven days a week, all for the same price? Nowhere.

Whether you’re old or young, have a raspy voice or a soft voice, whether you have something disfiguring about you, a potential client will see all those things when they walk in your door. If you’re afraid of showing off your goods before a viewer comes into your office, you’ve lost an ideal opportunity to build trust with your viewer. You’ve lost the chance to show your viewer that you’re an expert in your legal field. You’ve lost the ability to let a viewer get to know you before they’ve ever met you.

Those lost opportunities are devastating. If you want to create excuses and want to lose those great opportunities, then go right ahead doing what you’re doing, and please do not create video to market your legal services. On the other hand, if you want a viewer to get to know you; to learn from you and begin to trust you, then you need to start creating video now.

Thanks for taking the time to read my blog.


Gerry is a New York medical malpractice and personal injury trial lawyer in practice for over 21 years. He has produced and created over 200 educational and informative videos to help consumers understand how lawsuits work in the State of New York. If you want to see how Gerry has used video to promote his own practice click here.

Gerry created the Lawyers’ Video Studio to help lawyers get onto video. If you’re interested in getting started with creating video to market your legal services, Gerry now offers a turn-key video creation system where he does everything for you except appear on camera, click here to learn more.

You can reach Gerry personally at 516-487-8207 or by e-mail at Gerry@lawyersvideostudio.com. He welcomes your call.

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I was on vacation in Fort Lauderdale and shot a spot. I used a Dslr and a digital tascam, I am reviewing Gerry's course. New years' resolution: get busy! I recommend Gerry to everyone. Doing it yourself is very time consuming. I just got a call, the caller is from Texas and he chose me because he felt like he knew me. I have just scratched the surface, cheers Gerry, happy new year, you are inspirational.

Joel Denning