8 Reasons Why Attorney Video is Not For You

thumbnailWARNING: This list is not for the thin-skinned or faint-hearted lawyer.

  1. You don’t know why you should create video.
  2. Nobody would want to watch you anyway (except your family).
  3. You’re lazy.
  4. You like the # of calls you’re getting from the yellow pages.
  5. You have no desire to market yourself on the internet.
  6. It’s beneath you to talk about what you do in public.
  7. You don’t look good, and have a radio face.
  8. You don’t sound good and would rather pay ‘talent’ to appear for you.

This list is for those attorneys who fail to take action when presented with the opportunity to dominate their area of law.

Let’s face it; the yellow pages are dying and lawyer directories don’t distinguish you from any other lawyer. TV, radio and display ads are expensive. You created a website to tell the world what you do, hoping that somehow, someone looking for a lawyer online will find your website and despite compelling odds, choose to call you instead of your competitor down the street. You don’t update your website often. You don’t write a blog. Nor do you give your viewer a compelling reason to call you.

At this point, you might as well give up now and continue to complain to friends and colleagues about how bad your law business is in this economy. This mindset reminds me of a character in the book “Our Iceberg is Melting” by John Kotter. The character is a penguin (all the characters are penguins) who is always pessimistic and they call him “No-no.” Why? Because every suggestion, even good ones, are turned away by “No-no.” Nothing is ever good enough to warrant a “Yes” from him.

Why does your yellow pages ad stink? Because it’s just like all the others.

Why doesn’t your offline advertising bring in business? Because as marketing guru Mark Stevens says “Your advertising sucks.”

Nothing’s working for you. Business is way down and you don’t know how video can improve your marketing. To you, video looks like a waste of time and money. For the pessimist it will be. However, if you have a positive outlook and a good mindset, then creating video can dramatically improve your ability to effectively and ethically market your law practice.

Video allows a viewer to hear you; see you and begin to trust you. Now here’s my warning:

If you really look like a schlump, dress poorly and are not confident, then DO NOT create video. If your prospective clients are afraid to meet you because of your looks or inability to converse and interact with them, you might want to consider being an attorney who has limited contact with clients and focus your strengths on the law. Leave the marketing to someone more dynamic in your firm or hire talent to appear on camera for you.

Will you start creating video to market your law practice? Only you can answer that question. If you are eager to get onto video, I can help. Take a look at my turn-key system where I do everything for you. Also, take a look at some of the well-known lawyers who have taken the time to write testimonials. It’s truly eye-opening.

Thanks for taking the time to read my blog. Have a great day!

______________________

Gerry is a New York medical malpractice and personal injury trial lawyer in practice for over 21 years. He has produced and created over 200 educational and informative videos to help consumers understand how lawsuits work in the State of New York. If you want to see how Gerry has used video to promote his own practice click here.

Gerry created the Lawyers’ Video Studio to help lawyers get onto video. To get started with creating video to market your legal services, Gerry offers a simple and cost-effective turn-key video creation system where he does everything for you except appear on camera, click here to learn more.

You can reach Gerry personally at 516-487-8207 or by e-mail at Gerry@lawyersvideostudio.com. He welcomes your call.

Tweet about this on Twitter

Leave a Reply

Your email address will not be published. Required fields are marked *

You may use these HTML tags and attributes: <a href="" title=""> <abbr title=""> <acronym title=""> <b> <blockquote cite=""> <cite> <code> <del datetime=""> <em> <i> <q cite=""> <strike> <strong>

Testimonials

During the videotaping, you would stop and correct us when we needed correcting. During the videotaping, you let us go along on topics that you felt were interesting that may not be direct to the point but would capture our audience. When we were shy a topic, you threw one out at us. When we needed to be given direction, you gave us that direction. I can only say to anybody who’s considering Gerry Oginski for this process, that there should be no one else that you should consider.

Andrew Siegel
Siegel & Coonerty, LLP