4 Reasons to Create an Interesting Attorney Video Title

  1. It’s the first thing a viewer will see in the search results
  2. It’s the last thing a viewer will see as they scroll through the search results on their way to a more interesting attorney video title
  3. It is the ONLY thing that will prompt a viewer to click on your attorney video
  4. It helps the search engines recognize you have content that matches a query

A consumer goes onto Google to search for help with their legal problem.
They type in a question that involves them.
“How do I get out of a moving violation for 10 miles over the speed limit?”

Google returns thousands of results for this inquiry.

Some of the results are videos.
Most are text-based articles.

The viewer scans the first few results. Most are not on point. A few are.
The videos that show up on the first page of Google do not address the problem the viewer has asked.

The titles of the videos on the Google search results page do not match either the geographic location or the exact topic the viewer has a problem solving.

There is no compelling reason to click on any of those videos.
The same is true when doing a search on YouTube.

If you know your ideal clients search for this query “How do I get out of a moving violation for 10 miles over the speed limit?” what attorney video title do you think you should have for your video?

Come on…do I really have to spell it out?

I want YOU to tell me what headline you should have for this query.

Leave your answer in the comments below.

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2 Responses to 4 Reasons to Create an Interesting Attorney Video Title

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Gerry – I can’t thank you enough for guiding me through what would have been a disaster had anyone but you been behind the camera. My power point slides somehow disappeared from my laptop when using the hotel wireless internet … or maybe it was my “fat finger.” In any event, I knew the stuff because I had been giving public seminars on the content for years. But I tend to freeze without a visual cue. So, without visual cues, the day could well have been a huge disaster. While my practice niche is Elder Law, not PI or MedMal, you were like a football or basketball coach; despite my usual stumbles without visual cues, you were successful in getting me to go beyond the stumbles to a successful video shoot. Many thanks for your coaching!

Richard Habiger