A consumer goes onto Google to search for help with their legal problem.
They type in a question that involves them.
“How do I get out of a moving violation for 10 miles over the speed limit?”
Google returns thousands of results for this inquiry.
Some of the results are videos.
Most are text-based articles.
The viewer scans the first few results. Most are not on point. A few are.
The videos that show up on the first page of Google do not address the problem the viewer has asked.
The titles of the videos on the Google search results page do not match either the geographic location or the exact topic the viewer has a problem solving.
There is no compelling reason to click on any of those videos.
The same is true when doing a search on YouTube.
If you know your ideal clients search for this query “How do I get out of a moving violation for 10 miles over the speed limit?” what attorney video title do you think you should have for your video?
Come on…do I really have to spell it out?
I want YOU to tell me what headline you should have for this query.
Leave your answer in the comments below.