4 Reasons to Create an Interesting Attorney Video Title

  1. It’s the first thing a viewer will see in the search results
  2. It’s the last thing a viewer will see as they scroll through the search results on their way to a more interesting attorney video title
  3. It is the ONLY thing that will prompt a viewer to click on your attorney video
  4. It helps the search engines recognize you have content that matches a query

A consumer goes onto Google to search for help with their legal problem.
They type in a question that involves them.
“How do I get out of a moving violation for 10 miles over the speed limit?”

Google returns thousands of results for this inquiry.

Some of the results are videos.
Most are text-based articles.

The viewer scans the first few results. Most are not on point. A few are.
The videos that show up on the first page of Google do not address the problem the viewer has asked.

The titles of the videos on the Google search results page do not match either the geographic location or the exact topic the viewer has a problem solving.

There is no compelling reason to click on any of those videos.
The same is true when doing a search on YouTube.

If you know your ideal clients search for this query “How do I get out of a moving violation for 10 miles over the speed limit?” what attorney video title do you think you should have for your video?

Come on…do I really have to spell it out?

I want YOU to tell me what headline you should have for this query.

Leave your answer in the comments below.

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2 Responses to 4 Reasons to Create an Interesting Attorney Video Title

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I looked up what kind of production companies are out there producing the kind of videos that I was interested in. And really, I was dissatisfied with the vast majority of the videos that were out there. They were not what I was looking for – except for Gerry Oginski. We were looking for someone who understood our needs and yet had the expertise to be able to pull all of the necessary components of producing a video and getting it uploaded. Gerry was the one who stood completely head and shoulders above anybody else’s out there.

Jeff Helsdon
Oldfield & Helsdon, PLLC