Elapsed time: 30 seconds
If you fail to take these 30 seconds to color calibrate your camera, here is what will happen to your video:
After spending an hour videotaping and an hour getting your video footage onto your computer, you now start to edit your video. You notice that something doesn’t look right. The scene is dark, and the colors are totally off. You continue to edit different scenes and realize that the color is off in all of them. What happened? Is the color on your computer monitor off, or is there something inherently wrong with the color of your video footage? Despite trying repeatedly to fix the color with your editing software, you realize it will never be as perfect as you want it to be.
This is the unfortunate result of not taking 30 seconds to properly calibrate your white balance before shooting your video. Your automatic white balance failed to recognize what is true white in comparison to all the other colors in the video. When you take photographs with your digital camera, you often rely on the camera’s automatic ability to set white balance. However, when shooting video, you should never rely on the camera’s automatic ability to do this. Always do this manually to ensure that you have the right color settings.
Those 30 seconds will save you hours of anguish.
Have a great day!
Gerry is a New York medical malpractice and personal injury trial lawyer in practice for over 20 years. He has produced and created over 170 educational and informative videos to help consumers understand how lawsuits work in the State of New York. If you want to see how Gerry has used video to promote his own practice click here.
Gerry created the Lawyers’ Video Studio to help laywers get onto video. If you’re interested in getting started with creating video to market your legal services, I strongly encourage you to explore the articles here in the Lawyers’ Video Studio. I also welcome you and invite you into the Lawyers’ Video Studio group on Facebook. If you need some guidance creating your own video, I now offer consultation services on an hourly basis. If you want a turn-key system where I do everything for you except appear on camera, I can do that for you as well. I encourage you to call me at 516-487-8207 or contact me by e-mail at firstname.lastname@example.org.