3 Ways to Improve Your Attorney Video Marketing

  1. Create 50 videos in a one-day video shoot
  2. Learn how to create great educational attorney video on your own
  3. Embed someone else’s attorney videos on your website

If you don’t have any video to market your law firm, you would benefit greatly from creating 50 videos in a one-day video shoot here in the Lawyers Video Studio. When I say “Here,” that could mean in your office, in New York or in Florida.

Alternatively, you can become a video producer, video editor and video publisher all at the same time practicing law. You can learn how to do all this on your own from start to finish. You can learn how to do this in my online video tutorial program that shows you everything I know about video marketing at $25,000 off.

Another alternative is for you to simply embed other lawyers attorney videos on your website.

You might be shocked and horrified to learn that I’m suggesting you do this.

You might be confused wondering why I would recommend taking somebody else’s attorney video and post it on your website. You might immediately reject it out of hand saying you would never put your competitors videos on your website.

If you have no intention of creating your own attorney videos to market your practice and you have no intention of utilizing one of the best tools available to begin a conversation so your viewers who are searching for this information can get to know you, like you and begin to trust you before they ever meet you, my third alternative may be attractive for you.

By embedding another lawyer’s video on your website you can continue the conversation started by your competitor. You can compliment them. You can thank for creating such a useful video. Then you can simply continue the conversation in a blog post or an article.

It’s a conversation starter.

I suspect however that if you do not have the guts to create video, whether in a one-day video shoot or on your own, you’ll likely never put your competitor’s video on your own website and continue the conversation…and that’s Ok, because I will.

Now you know 3 ways to improve your attorney video marketing.

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Gerry, I've read your book and watched at least 100 of your videos, and follow your blog, so "I feel like I know you already!".

I wanted to introduce myself, I work for an attorney, David Aylor, in the Charleston, SC area. I do all his in house marketing, and most recently have focused on video marketing, using your approach.

We started exploring the strategy last July, started filming by September, and published the first video to YouTube Nov. 1. I am now publishing 2 videos per week and the response had been great.

I want to share with you how we have be utilizing the material on Facebook, to build a community of "friends" of the law firm. These are previous clients, referral sources, friends of the staff, other attorneys, new media (radio, TV, and print) as well as other prominent folks in the community.

I really was against the idea of Facebook marketing at first (because I think there's alot of hacks and snake oil salesmen in the "social media/SEO marketing" world). But I was very wrong, the content we are creating is being liked, shared, and commented on, and Facebook's strong community platform (and it's EdgeRank algorithm) is giving us a great way to keep our "inner circle" close to the office, and relevant in the minds of them and their friends.

This was the first video we posted to Facebook-
"Can My Facebook Profile Be Used As Evidence In Court?"
95 likes, 25 comments, 27 shares

The local NBC anchor actually saw it in his Facebook feed from a friend sharing it, and interviewed David Aylor for a 6 o'clock news story on Social Media and Privacy in the legal system. (you can see here if you'd like http://bit.ly/VyALj4)

I would love to show you more about how I'm strategizing these videos for YouTube use as well as Facebook now. I think there are definitely some areas of practice and law firms that it wouldn't work for, but I'm sure there are a bunch that would benefit from it.

Thanks for all you do, and I hope I get the pleasure of meeting you soon!

David Haskins