Don’t be seduced into thinking that a video producer who has won different awards understands who your ideal client is. Just because a video company has won awards for their special effects, graphics and videos unrelated to lawyer advertising, doesn’t necessarily mean that they can create compelling video messages for you and your ideal clients.
I am consciously amazed that lawyers routinely ignore items #2 and #3 above when deciding on which video company to hire. Instead, they’re focused on the price of the investment.
Most attorneys simply want to know how many videos they get for “X” dollars. Then they calculate the cost per video. The problem with doing that is that you are lumping all video companies into a simple video production commodity.
The reality is that most video companies are commodities. They vie for your business by promising the lowest pricing possible.
The reality is that it is easier than ever to create great quality video today using the most advanced and smallest video equipment. It has become so easy that even our kids routinely create video and upload it to YouTube.
When looking at buying dishwashing detergent or cereal, those are real commodities that you can easily price shop. You know what the brand is. You know the size. You know the flavor. You know how much your grocery store sells it for. You also know that you can buy it at Wal-Mart for less money.
Most of those companies are simply production companies which means they shoot video, technically edit them in and put them up online. They produce video.
Now, there’s nothing wrong with a technically proficient video company that can do that well.
However, there’s a big difference between a video production company and a video marketing company.
First, if the person who is helping you create your videos, known as a video producer, is not an attorney, how do they know what content and information your viewers need and want?
I know video companies who simply tell the attorneys “Just show up and we will ask you some FAQ’s. You already know the answers to these so you don’t need to prepare.”
What they are really doing is having the attorney come up with their own ideas about what they believe their viewers want to know.
On the other hand, here in the Lawyers Video Studio, preparation is the most important part of creating your videos. Just like you would never go to trial without full and thorough preparation, the same exact thing can they said for creating videos with me.
Every attorney who participates with me here in the Lawyers Video Studio is required to have a mastermind call in order to plan out your great content. Depending upon the program, this brainstorming call lasts either 30 minutes or one hour.
During this mastermind call I explore with you the mindset of your viewers and give you specific ideas for content. We also explore what to do and importantly what not to do.
That’s not what we are about. Unlike other video companies we are a true marketing company designed to help you succeed and give you helpful strategies tips and ideas on how to use your videos in ways that these other video companies simply don’t use.
If you would like to learn 3 video marketing strategies that will help you immediately, I encourage you to call me and I’ll be happy to share that with you.
Finally, as an attorney who’s looking for the best company to help you create your great educational video content, you need to ask every video company whether the videos they have created generated calls, valid cases and profit for the attorney.
As of today, I have personally created over 1400 videos to market my solo practice here in NY. I have had the privilege of helping lawyers across the country create over 3500 videos to market their law firms. My own videos have generated valid calls and valid cases that resulted in $8.6 million in settlements over the past eight years. See if any other video company in the country can say the same. (They can’t.)
So what are you waiting for?
Pick up the phone and let’s talk. Now. 516-487-8207.