Now, enough about what NOT to do.
Let’s talk about what TO do that will get a viewer really interested in what you have to say…
What’s the point of giving them great content if you don’t give them a call to action?
I’m going to get sarcastic here for a moment…
Give them great information and then just disappear into thin air. Just a branded message. They have no idea what to do next.
Guess what? If you don’t tell them what to do, they won’t take any action.
Stinks for you.
You just spent a lot of time, effort and resources to create a great legal marketing video and now you left your viewer hanging. Bad move.
You need to take that extra step. Give them a call to action.
“Pick up the phone and call…”
“For your free book…”
“To get our free report that explains XYZ…”
Now you get it, right? Good.
Stop annoying your viewers and give them what they want.
Now, here’s what I want…
I want you to tell me in the comments below whether you found this useful. If so, how.
Come on…you’re either an attorney or a marketing student learning how to improve your marketing skills. Share your ideas with me and how you’re using these ideas to improve your marketing. You can do it and I encourage you to leave me a comment below.