3 Reasons You Should Never Create Educational Attorney Video

  1. You still believe that your viewers care about you
  2. You have nothing to talk about and don’t feel the need to educate your consumers
  3. You have a face for radio

The first two things are correctable. The third, I have no control over.

However, I’m going to start with the third point and work backwards.

ECH! HOW CAN YOU BE ON VIDEO?

If you truly believe you don’t have the physical characteristics to create great attorney video, what happens when a new client walks into your office and meets you? Are you worried about the same type of reaction they’re going to get compared to having them watch you on video?

The better practice, in my opinion, is to create lots of video that gets your viewer used to whatever physical limitations you have so when they do come into your office there are no shocks or surprises. They know what they are going to see and what they are going to get.

You would be surprised to learn that they often don’t care what you look like, all other things being equal. They are coming to you for legal help. Whether you have a hare lip, or a massive scar, or genetic deformity, or some other awful physical manifestation, the reality is that your client or consumer will eventually need to see you in person. At least with creating great content in a video they get to recognize immediately that you have important information that can help them.

TWO OPTIONS TO GETTING ONTO VIDEO…

Alternatively, if you truly believe that your physical characteristics should not be on video, there are options. You can create what is known as a “video sales letter” that educates people and you simply add your voice narrating the text. Another option is to have a spokesperson speak on your behalf. Out of those two options, it is preferable to have your voice narrate the video since viewers will then get to recognize your voice.

YOU HAVE NOTHING TO SAY

If that is true, then you truly should not be creating attorney videos since your consumers and clients would never watch your videos. They would be uninformative and not compelling.

The world doesn’t revolve around you…anymore

If you still think that viewers care about where you went to law school and how great you are, my best practices recommendation is not even to bother creating attorney video to market your practice. Stick to what you have always done and you will always get the same results.

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Testimonials

Gerry, I've read your book and watched at least 100 of your videos, and follow your blog, so "I feel like I know you already!".

I wanted to introduce myself, I work for an attorney, David Aylor, in the Charleston, SC area. I do all his in house marketing, and most recently have focused on video marketing, using your approach.

We started exploring the strategy last July, started filming by September, and published the first video to YouTube Nov. 1. I am now publishing 2 videos per week and the response had been great.

I want to share with you how we have be utilizing the material on Facebook, to build a community of "friends" of the law firm. These are previous clients, referral sources, friends of the staff, other attorneys, new media (radio, TV, and print) as well as other prominent folks in the community.

I really was against the idea of Facebook marketing at first (because I think there's alot of hacks and snake oil salesmen in the "social media/SEO marketing" world). But I was very wrong, the content we are creating is being liked, shared, and commented on, and Facebook's strong community platform (and it's EdgeRank algorithm) is giving us a great way to keep our "inner circle" close to the office, and relevant in the minds of them and their friends.

This was the first video we posted to Facebook-
"Can My Facebook Profile Be Used As Evidence In Court?"
95 likes, 25 comments, 27 shares
https://www.facebook.com/photo.php?v=10151129347056196&set=vb.183306715043094&type=3

The local NBC anchor actually saw it in his Facebook feed from a friend sharing it, and interviewed David Aylor for a 6 o'clock news story on Social Media and Privacy in the legal system. (you can see here if you'd like http://bit.ly/VyALj4)

I would love to show you more about how I'm strategizing these videos for YouTube use as well as Facebook now. I think there are definitely some areas of practice and law firms that it wouldn't work for, but I'm sure there are a bunch that would benefit from it.

Thanks for all you do, and I hope I get the pleasure of meeting you soon!

David Haskins