Founder of Great Legal Marketing and a practicing personal injury trial attorney in Fairfax, VA
The first two things are correctable. The third, I have no control over.
However, I’m going to start with the third point and work backwards.
ECH! HOW CAN YOU BE ON VIDEO?
If you truly believe you don’t have the physical characteristics to create great attorney video, what happens when a new client walks into your office and meets you? Are you worried about the same type of reaction they’re going to get compared to having them watch you on video?
The better practice, in my opinion, is to create lots of video that gets your viewer used to whatever physical limitations you have so when they do come into your office there are no shocks or surprises. They know what they are going to see and what they are going to get.
You would be surprised to learn that they often don’t care what you look like, all other things being equal. They are coming to you for legal help. Whether you have a hare lip, or a massive scar, or genetic deformity, or some other awful physical manifestation, the reality is that your client or consumer will eventually need to see you in person. At least with creating great content in a video they get to recognize immediately that you have important information that can help them.
TWO OPTIONS TO GETTING ONTO VIDEO…
Alternatively, if you truly believe that your physical characteristics should not be on video, there are options. You can create what is known as a “video sales letter” that educates people and you simply add your voice narrating the text. Another option is to have a spokesperson speak on your behalf. Out of those two options, it is preferable to have your voice narrate the video since viewers will then get to recognize your voice.
YOU HAVE NOTHING TO SAY
If that is true, then you truly should not be creating attorney videos since your consumers and clients would never watch your videos. They would be uninformative and not compelling.
The world doesn’t revolve around you…anymore
If you still think that viewers care about where you went to law school and how great you are, my best practices recommendation is not even to bother creating attorney video to market your practice. Stick to what you have always done and you will always get the same results.