3 Reasons Why Smart Lawyers Use Video to Market Their Law Firms

  1. To generate calls to their office
  2. To stand out from all of your competitors
  3. To teach and educate your consumers

1. The reason why attorneys want to use video is to increase the chances that someone will call their office to hire them instead of other competing attorney.

2. When you make video that is interesting and compelling, you can virtually guarantee that the lawyers who compete with you will have no idea what you’ve done (ethically, of course) until it’s too late.

3. One of the most fulfilling part of creating video is to teach your consumers about how the legal process works. The side benefit of this is that your consumers will immediately recognize that you have key information they need. What do you think a consumer will do when they learn that you have information that they want more of?

The answer is picking up the phone to call you.


Those lawyers don’t and won’t know what they’re missing till years from now. They will look back and wonder why they didn’t create video years earlier. Attorneys who fail to use video are leaving lots of money on the table.

When you create educational video, you allow your consumers to understand the “WHY?” question. “Why you?”

“Why are you different?”

“Why should I call you instead of someone else?”

No other media allows you, as the attorney, to answer the question of “WHY?”

Dan Kennedy often refers to a focus of “WHO” is the message targeted to. Video allows you to focus on the “WHY?” which is critical to get your viewer to understand how you can help solve their legal problem.

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I think that video is the future and you’re looking 5 years down the road, I think that the importance of television and radio are going to diminish and the importance of internet is going to rise. I think that anybody seeking to get a competitive advantage in their market needs to take the initiative and work on that now. And this is an opportunity to get in ahead of the curve and gain a competitive advantage.

Steve Kramer
Kramer Law Firm