3 Reasons To Prepare For Your Video Shoot

  1. If you think you can ‘wing it’ because you’re such a great attorney, let me tell you, you’re wrong.
  2. If you think you won’t screw up during your video shoot because you’re such a successful lawyer, let me tell you, you’re wrong.
  3. If you think you know how to present your material without preparing, because you know the law inside and out, let me tell you, you’re wrong.

The lawyers who think they need not prepare are fooling themselves.

Every successful lawyer who walks into court to try a case has spent hundreds of hours preparing for trial. Preparation is the key to every success. Failure to devote the proper time, energy and resources to preparing is a guaranteed recipe for disaster. The same is true for your video shoot.

  • You MUST prepare.
  • You MUST practice.
  • You MUST get your intro down just right.
  • You MUST identify your headline correctly.
  • You MUST be able to present your content succinctly, with passion and enthusiasm.
  • You MUST be able to give a cogent call to action.

The only way you can do this properly is to practice. Practice makes perfect is the old adage that is 100% true for your video shoot.

Lawyers who practice their content over and over, wisely recognize that their time and resources are valuable. Attorneys who practice have an enjoyable video shoot; they are more confident. They are comfortable. They have fun.

Make sure you prepare for your video shoot.


Tweet about this on Twitter

Leave a Reply

Your email address will not be published. Required fields are marked *

You may use these HTML tags and attributes: <a href="" title=""> <abbr title=""> <acronym title=""> <b> <blockquote cite=""> <cite> <code> <del datetime=""> <em> <i> <q cite=""> <strike> <strong>


One thing I like about Lawyers Video Studio, is that it is work that is done largely by a lawyer – Gerry Oginski – who knows about law practice. He knows about clients, he knows what’s important to clients, and what kind of information is important to communicate. He’s also very technically astute and he has good technology and good people working with him, who have been very helpful in filming the videos that I have participated in. Gerry was very helpful in providing me with guidance on the tempo and how to present the subjects. I find Gerry’s guidance and direction to be very helpful. He helped me to think through what it is that the client needs to hear, what their perspective is, and to really focus the information on the audience. I would say that their process has been very useful, it’s been very informative. I feel like I have been very well guided in terms of how to go about the video process, how to think up the topics and how to present them. I would recommend Gerry Oginski’s video service.

Rich Beem
Beem Patent Law Firm