3 Reasons to Create Great Quality Video

  1. Your viewers will appreciate it
  2. You will be perceived as being a quality lawyer
  3. Your educational message will come thru loud and clear

Your Viewers will appreciate it because they won’t be distracted by the awful quality video that so many do-it-yourself attorneys create online today. Earlier today I watched a video created by an attorney while sitting in a coffee shop talking into his laptop. The background noise was so overwhelming and he was so quiet, it was impossible to hear a single word he said.

It is unfathomable to think that a viewer would consider hiring such attorney if he could not create great quality video with a strong presence.

Your viewer does not want to jump through hoops to get the information you so desperately want to give them. They want somebody who’s competent, someone who is confident and somebody who is knowledgeable. A great quality video that has all those essential elements will shine through.

Your goal in creating great quality video is to make the video technique totally transparent so that your viewer does not focus on the video. Instead, you want them to focus on you and your educational message. Anything else is simply a distraction takes away from your all-important message and your intent to drive traffic to your phone and your website.

Your goal is to educate. By educating, you become a teacher. You have knowledge, experience and expertise in a field of law that your consumers are searching for. Create great quality video and you will be surprised at how they repay you in kind.

 

 

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Testimonials

Gerry, I've read your book and watched at least 100 of your videos, and follow your blog, so "I feel like I know you already!".

I wanted to introduce myself, I work for an attorney, David Aylor, in the Charleston, SC area. I do all his in house marketing, and most recently have focused on video marketing, using your approach.

We started exploring the strategy last July, started filming by September, and published the first video to YouTube Nov. 1. I am now publishing 2 videos per week and the response had been great.

I want to share with you how we have be utilizing the material on Facebook, to build a community of "friends" of the law firm. These are previous clients, referral sources, friends of the staff, other attorneys, new media (radio, TV, and print) as well as other prominent folks in the community.

I really was against the idea of Facebook marketing at first (because I think there's alot of hacks and snake oil salesmen in the "social media/SEO marketing" world). But I was very wrong, the content we are creating is being liked, shared, and commented on, and Facebook's strong community platform (and it's EdgeRank algorithm) is giving us a great way to keep our "inner circle" close to the office, and relevant in the minds of them and their friends.

This was the first video we posted to Facebook-
"Can My Facebook Profile Be Used As Evidence In Court?"
95 likes, 25 comments, 27 shares
https://www.facebook.com/photo.php?v=10151129347056196&set=vb.183306715043094&type=3

The local NBC anchor actually saw it in his Facebook feed from a friend sharing it, and interviewed David Aylor for a 6 o'clock news story on Social Media and Privacy in the legal system. (you can see here if you'd like http://bit.ly/VyALj4)

I would love to show you more about how I'm strategizing these videos for YouTube use as well as Facebook now. I think there are definitely some areas of practice and law firms that it wouldn't work for, but I'm sure there are a bunch that would benefit from it.

Thanks for all you do, and I hope I get the pleasure of meeting you soon!

David Haskins