3 Reasons to Create Great Quality Video

  1. Your viewers will appreciate it
  2. You will be perceived as being a quality lawyer
  3. Your educational message will come thru loud and clear

Your Viewers will appreciate it because they won’t be distracted by the awful quality video that so many do-it-yourself attorneys create online today. Earlier today I watched a video created by an attorney while sitting in a coffee shop talking into his laptop. The background noise was so overwhelming and he was so quiet, it was impossible to hear a single word he said.

It is unfathomable to think that a viewer would consider hiring such attorney if he could not create great quality video with a strong presence.

Your viewer does not want to jump through hoops to get the information you so desperately want to give them. They want somebody who’s competent, someone who is confident and somebody who is knowledgeable. A great quality video that has all those essential elements will shine through.

Your goal in creating great quality video is to make the video technique totally transparent so that your viewer does not focus on the video. Instead, you want them to focus on you and your educational message. Anything else is simply a distraction takes away from your all-important message and your intent to drive traffic to your phone and your website.

Your goal is to educate. By educating, you become a teacher. You have knowledge, experience and expertise in a field of law that your consumers are searching for. Create great quality video and you will be surprised at how they repay you in kind.



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Gerry is really a master of Internet marketing and an authority on effective lawyer video marketing. I highly recommend Gerry if you’re interested in custom law firm video to successfully build your practice.

Debra Feinberg
Get New York Lawyers