3 Myths of Video Marketing for Lawyers

3 Myths:

  1. You need the best video equipment to create attorney video;
  2. You need the most expensive video camera to create great video;
  3. You need the most technologically advanced computer to edit your videos.

You just bought the latest and greatest video camera to shoot your attorney video. You got the best price for the most advanced camera on the market. Do you think a viewer can tell the difference between a video created with a $500 camera and one made with a $1,500 camera? The answer is “No.”

Why not? The internet is not broadcast TV. There are limits on how good is good enough for your viewers. They’re not clicking on your video to watch a George Lucas FX or Speilberg movie.

They’re coming to learn information. Content trumps all else. Having said that, remember that the bar for quality video is high. YouTube shows video in hi-definition. Most video sharing sites have hi-definition video. That means the quality of the video is markedly improved from standard definition video of just a few short years ago.

If your video is fuzzy, pixelated and grainy, your viewer may not respect what you have to say and leave midway through your video.

How much should you spend on a video camera?

As much as you can comfortably afford. Do you need all the bells and whistles? Unless you’re going to learn how to use all the manual settings, skip the fancy stuff and focus on the basics.

Computer: You need upgraded hardware and software. Gobs of hard drive memory too. Large amounts of RAM help greatly. Video files are huge, especially from hi-definition cameras. If you have an older computer, you’re in for a tough time to effectively edit and store your videos.

Don’t buy the most expensive camera just because it’s the latest and greatest. Use what you have, assuming it works. Also, don’t reject the option of buying used video equipment. You may get a great bargain with all the accessories from someone trying to upgrade. That’s how I started creating my videos.

I thought I had to have a professional grade video camera. I did tons of research about what was the “best” camera to create online video. The only problem was that it cost almost $2,700 and I clearly didn’t want to spend that amount on a camera; especially since I knew very little about creating video at that time.

I looked around on ebay and found exactly what I was looking for. An entire package of video equipment with every accessory possible, including a carrying case. The price was a fraction of what a new one went for and it had all the extras. I used that camera for almost 3 years. It was the perfect camera for me. I have since upgraded twice and sold my older equipment each time.

Want to know what happened to my original video camera with all the goodies? I sold it to a dad in Florida who was looking for a Bar Mitzvah gift for his 13 year old son who was very much into creating video. A budding videographer. Someone after my own heart.

Bottom line: If you have equipment that works, learn to use all the features well. Work with what you have. When you get really good, then it might be time to upgrade. Until then, use your available resources.

Thanks for taking the time to read my blog!

___________

Ben Glass, Esq., Founder Great Legal Marketing

Fairfax Virginia Personal Injury Lawyer, Ben Glass, says, “Gerry Oginski is the master of online video. If you have not seen his videos, you should. He’s done more videos than any lawyer out there. The big edge that Gerry has over his competition is that his videos allow consumers to get to ‘know’ him before they even pick up the phone. His use of video on his website and his video blog is amazing.”

Ben Glass, Esq.,

BenGlassLaw.com, Fairfax, Virginia, 703-591-9829

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New York Attorney Gerry Oginski is the leading expert on creating lawyer videos. He is the uncontested master of using video to generate new business for lawyers.

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