Monthly Archives: June 2015

3 Ways to Engage Your Viewer; Lawyer Video Marketing Founder Gerry Oginski Explains

shake handsWhat’s your goal with your video?

Do you want to BRAND yourself or your law firm?

Do you want to generate publicity?

Do you want to be seen as an expert?

Do you want to use it to drive potential clients to you now?

If you don’t have a strategy, you might as well not bother creating video.

My favorite technique is to use these great educational videos as a direct response mechanism.

I want a viewer to take action NOW.

Not later.

I need to be able to track the effectiveness of each video.

Did my video generate views?

Did my video generate calls?

Did my video generate valid cases?

Did my video generate profit from a valid case?

That’s my strategy.

One of the best ways to get a viewer to call is to engage them.

It’s to get into the viewer’s mind about what’s going on with them now.

It’s about understanding what troubles them.

Here are 3 simple ways to engage your viewer with your legal marketing video:

  1. Ask a question.
  2. Ask another question.
  3. Tell the viewer what to do if they need answers to their questions.

You should know that this doesn’t guarantee anything.

Nor… Continue reading

Testimonials

I think that video is the future and you’re looking 5 years down the road, I think that the importance of television and radio are going to diminish and the importance of internet is going to rise. I think that anybody seeking to get a competitive advantage in their market needs to take the initiative and work on that now. And this is an opportunity to get in ahead of the curve and gain a competitive advantage.

Steve Kramer
Kramer Law Firm