Monthly Archives: September 2014

2 Reasons Why Most Legal Marketing Doesn’t Work

Failing to have a clear strategy about where you want to go is a guaranteed recipe to not getting any results. Continue reading

Attorney Marketing…How Much Skin in the Game Do You Have?

Let's say you invested $25,000 to learn how to improve your marketing. You would have an incentive to want that marketing to work. You would have an incentive to initiate marketing programs. You would... Continue reading

Every Day You Wait to Create Legal Marketing Video is Another Day of Lost Opportunity to Be Found

When a consumer is actively searching for information about their particular problem and looking for an attorney to solve their problem, who do you think is more likely to get that call? Continue reading

3 Things You Must Know When Hiring a Video Company to Shoot Your Legal Marketing Video

As of today, I have personally created over 1400 videos to market my solo practice here in NY. I have had the privilege of helping lawyers across the country create over 3500 videos to market their law firms. Continue reading

Why Would You Ever Consider Using a Video Company if They Couldn’t Prove to You That Their Videos Generated Calls?

Have the videos you created generated valid calls, valid cases and generated a profit for the law firm? Continue reading

In the Land of Search, the Lawyer Who Explains the Most is the One-Eyed King

If you do not understand what is going on in the mind of your ideal client, then there is no possible way you can create content that matches what they are searching for. Continue reading

How can you compete with attorneys who have a system for creating educational video?

Lawyers who focus on their competitors and what they are doing to try and attract new business are focusing on the wrong thing. Continue reading


Gerry is an absolute master at getting you to relax and speak to the camera in such a way that the clients – the potential clients – are going to be receptive to the message that you’re giving them. I decided to use video to market my law firm because YouTube is the second largest video search website on the internet, next to Google. And at some point in time, is probably going to overtake Google. So, I think it’s absolutely critical to have content out there to appeal to potential clients in your practice area. I would go to Gerry Oginski and really learn what a master in this area would do for you. Because it is absolutely clear that Gerry’s understanding of shooting video – in particular for personal injury trial lawyers- is so far beyond anybody else in this area that you would doing yourself a real disservice if you spent your money any other way

D. J. Banovitz
D. J. Banovitz, Attorney at Law