Monthly Archives: April 2014

Attorneys: You Are Marketing the Wrong Way

If the people who are helping you create your video marketing messages don't understand who your ideal clients are and what keeps them up at night, how can they help you create content that creates a compelling message that resonates Continue reading

Are You Happy With Where Your Legal Marketing is Right Now?

Write down how many people called you as a result of each marketing message you've done in the past six months. Then write down how many people signed up with you Continue reading

Yesterday’s Blog Post Was Clearly April Fools Folly- To Think I Gave Up Video Marketing!

Video marketing, if done properly, allows us attorneys to build trust with people who are inherently mistrustful of lawyers in general. It allows us to show our expertise Continue reading

Attention Lawyers: I Have Decided to Stop Creating Attorney Videos

Because of the frustrating nature of creating, producing, editing, publishing and promoting my attorney marketing videos, I decided that enough is enough. Continue reading

Testimonials

The nice thing that we’re doing here is that we’re targeting specific cases, specific case types, specific injuries where everybody is searching for these things on the web.
If you don’t do TV advertising, it’s an absolute must. If you do TV advertising, it’s a great piece of the puzzle. The difference with this is that they’re already on the internet searching for an attorney or searching for answers regarding a problem that they have. So it’s already targeted to those people.

Paul Hernandez
Kalfus & Nachman