Monthly Archives: January 2014

What’s Wrong with Your Legal Marketing Video?

Many attorneys want the benefit of great video. The problem is that they do it on their own, or hire a local video company to do it for them. Continue reading

Stop Talking About Shooting Attorney Video and Just Do It!

The reality is that unless you take action now and begin to create great educational video to market yourself you will be invisible to the second largest search engine in the world. Continue reading

What Would Happen if YouTube Shut Down & Couldn’t Deliver Your Video Content?

Years ago I held the belief that all videos on your website should be privately hosted. However, that thinking and rationale has pretty much gone the way of the dinosaur. Embedding YouTube videos into your website is now common practice and helps gain traction and traffic to your website and your YouTube videos. Continue reading

YouTube Trumps My Own Website

YouTube came in at #1 in the search results. It also showed the number of people in my Google+ circles at more than 1850. Coming in at #2 was my own website, Continue reading

How Do You Get Someone to Trust You if They Don’t Know You? Part 2

One of the best ways to generate trust with a potential client BEFORE they ever speak with you or come into your office is via educational video. Continue reading

Lawyer Marketing: How Do You Get Someone to Trust You If They Don’t Even Know You?

Video marketing allows potential consumers and clients to get to know you, like you and importantly trust you. All that can happen before the client ever picks up the phone to call you. Continue reading


Gerry, I want to thank you, you’ve helped me – not just to use video that actually converts and gets me what I want from the video that I use on the web. You have consistently delivered information to very smart, very savvy businesspeople – lawyers and professionals – that they just rave about and that they are going to start implementing in the next couple days to radically change and transform how they deliver the value to clients and how they get paid for it. Gerry, thank you! Fantastic!

David Frees
Unruh, Turner, Burke & Frees