Monthly Archives: January 2014

Lawyer Marketing: You Don’t Need Anyone’s Permission to Shoot Great Educational Video

Stop waiting for your friends and colleagues to start creating attorney video for your lawyer marketing efforts because by the time they realize they need to do it, they will be way behind the times and most of your colleagues and competitors will have tons of video already online working for them night and day. Continue reading

Lawyer Video Marketing Doesn’t Work

So many attorneys have been brainwashed to believe that advertising is the key to get new clients and business in the door. They've been told by so many advertising companies Continue reading

Are You Still Using Press Releases to Attract Your Ideal Clients?

You're walking down Broadway in New York City and you're heading downtown. There's some guy on the corner of Wall Street Continue reading

When Should You Upgrade Your Video Equipment?

The simple answer is as soon as you've outgrown the video equipment you're currently using. I always recommend using Continue reading

Next Time a Legal Marketer Tells You How Good They Are, Ask Them This Question…

They had a 'video' section on their portfolio and I was intrigued. They had less than a handful of videos- of themselves. Hmmm. Continue reading

I Absolutely Love Retargeting

As a marketing student I truly appreciate how amazing this retargeting tool is. As a consumer, I love the fact that I am being shown Continue reading

Lawyers: The Best Way to Totally Dominate Your Online Video Space

By creating fresh new relevant video content on an ongoing basis, the search engines reward you by providing your content and better placement in the search engines Continue reading

When is It Time to Upgrade Your Video Equipment?

Within 30 minutes of my blog going live and telling my viewers about the microphone I was selling, it was immediately purchased by a really smart marketer Continue reading

“Your Video Has Some Problems…”

Every video had problems. Some worse than others. The attorneys didn’t realize they had problems. Nor could they identify whether any callers had seen their videos prior to calling. Continue reading

He Was Really Obnoxious; Audience Member Asks a Q: During a Lawyer Marketing Panel…He Wasn’t Even an Attorney

announceI had just finished my video marketing presentation to some really smart lawyers at the Bellagio Hotel in Las Vegas. I had made the mistake of sitting onstage during the next panel presentation. Toward the end of the panel discussion one of the audience members raised his hand and directed a question at me.

“You! You, the YouTube guy! This question is for you.” That’s what this guy at the back of the room yelled out.

He proceeded to tell the audience that he was one of the people who participated in creating a video for the young teen sensation Rebecca Black who created a music video called “Friday.” That song went viral with millions of views.

What should have tipped me off about this guy’s upcoming rant was that he was a vendor at this legal seminar and not an attorney. He was complaining that when he creates videos for attorneys he gets very limited views.

He wanted to know, in a demanding and accusatory way, how I can get lawyers large number of views, just like they were able to accomplish with Rebecca Black’s “Friday” music video.

After educating this guy on how to ethically and properly do… Continue reading


I think that video is the future and you’re looking 5 years down the road, I think that the importance of television and radio are going to diminish and the importance of internet is going to rise. I think that anybody seeking to get a competitive advantage in their market needs to take the initiative and work on that now. And this is an opportunity to get in ahead of the curve and gain a competitive advantage.

Steve Kramer
Kramer Law Firm