Monthly Archives: December 2013

3 Tips To Get Great Audio for Your Attorney Video

After your shoot, you MUST re-listen to a few of your videos for audio ‘hits’. This is known as wireless interference. If you get this during your shoot, you MUST re-do your video shoot. Otherwise you’ll have a tough time editing your video with bad audio. Continue reading

3 Strategies to Get Your Viewers Annoyed So They Don’t Watch Your Legal Marketing Videos

What can you tell them without giving them the law? That’s a secret...really. That’s what I share with the attorneys who participate in my video programs here in the Lawyers Video Studio. (If you want to be one of those really smart attorneys who participate, I encourage you to explore our different video programs to see which one is right for you.) Continue reading

Why Don’t More People Take Pride and Responsibility For Their Work?

When you are in business and you make a promise, you better live up to your promise. Otherwise your potential clients and customers will wind up on Yelp and other online review sites telling the world just how unreliable you really are. That’s definitely not a good business model to aspire to. Continue reading

3 Tips to Get Great Depth of Field in Your Attorney Marketing Videos

A prime lens is a lens with one focal length. It doesn’t zoom in or out. A quality prime lens can often cost more than the digital SLR camera itself. However, when set up correctly and positioned correctly, a great 50mm prime lens or an 85mm prime lens can create a fantastic depth of field. Continue reading

The Very First Product I Ever Bought Online- Profile of David Frey, a Brilliant Internet Marketer

At that time I was just learning about something called education-based marketing from three people who were online: (1) An attorney from Fairfax, Virginia named Ben Glass, (2) A legal marketing guy named Trey Ryder and (3) A guy who helped sell pool and spa equipment named David Frey. Continue reading

3 Tips To Be Engaging in Your Great Attorney Marketing Videos

Then get energized. Get enthusiastic. Start talking and remember those three points above. Guaranteed to work. Continue reading

I Can’t Stand Attorney Video Spam, Can You?

spamJust like Google slapped lawyers and businesses for having phony backlinks on their websites suffered through Panda and Penguin algorithm updates, YouTube will soon catch on to video companies that create attorney video spam.

How can you spot video spam? There are a few different ways:

The attorney creates a single video.
From that one single video, the company adds or subtracts a few seconds at the end of the video to create many ‘versions’ of the same exact video.
The video company then creates hundreds or thousands of variations of the title and includes every single town in their state.
This creates a single video with many title variations.

In theory this is designed to get someone in a specific town to find this video when a person in that town does a search for that type of attorney. The problem is that YouTube uses many metrics in their algorithm to decide which videos show up higher in the search results.

Even if a viewer were to somehow find this video, it is unlikely this one single video will convert an online viewer to a caller. It’s unlikely this one single video about one topic will generate trust with… Continue reading

Why I “Work” on Vacation Creating Great Educational Attorney Video

I always take my video equipment with me when I go on vacation. How many of you can say the same? My family knows that at some point during our vacation, I will be shooting great educational attorney video to market my solo law firm. Continue reading

“What Kind of RESULTS Can You Generate From Your Attorney Marketing Videos?”

First, I explained that the ONLY REASON to create a video marketing message is to convert an online viewer into a caller. There is NO OTHER REASON in my opinion to create great educational attorney video. Not everyone on the panel agreed with me. Continue reading

Testimonials

Gerry, I want to thank you, you’ve helped me – not just to use video that actually converts and gets me what I want from the video that I use on the web. You have consistently delivered information to very smart, very savvy businesspeople – lawyers and professionals – that they just rave about and that they are going to start implementing in the next couple days to radically change and transform how they deliver the value to clients and how they get paid for it. Gerry, thank you! Fantastic!

David Frees
Unruh, Turner, Burke & Frees